Senior Programmatic Strategist

Power Digital Marketing; Colombia; Presencial; MXN 1.021.000 - 1.872.000; Jornada completa

Descripción de la vacante

Power Digital Marketing in a world-leading growth marketing firm seeks a Programmatic Senior Strategist to own execution, performance, and growth of marketing services for enterprise accounts. You will navigate complex client questions and drive cross-channel programmatic strategy to deliver insights for media planning and optimization.

You will lead onboarding of new accounts, collaborate with specialists and analytics teams, and continually improve campaign performance using Nova ecosystem and

Formación

• 4+ years of cross-channel performance marketing campaigns for ecommerce, B2B, and B2C lead generation.
• Strong business acumen translating quantitative data into actionable insights.
• Proven understanding of digital marketing across channels including mobile, display, video, OTT/CTV and audio.
• Knowledge of ad creative best practices, formats, specs, and messaging.
• Proficiency in audience targeting and retargeting within programmatic platforms.
• Excellent communication and collaboration with cross-functional teams and clients.
• Advanced spoken and written English is required.

Responsabilidades

• Lead cross-functional collaboration to develop and execute sophisticated programmatic strategies.
• Provide senior-level insights and guidance to shape programmatic direction.
• Design and implement programmatic campaigns across multiple channels (mobile, display, video, CTV, DOOH, audio).
• Oversee onboarding of new programmatic accounts and campaigns in DSPs.
• Identify strategic audience segments and establish data partnerships to optimize targeting.
• Collaborate with marketing and analytics to integrate advanced reporting APIs and optimize performance.
• Utilize AI technologies to enhance business processes and leverage Nova ecosystem.

Conocimientos

Cross-channel marketing

Programmatic advertising

Data-driven insights

English proficiency

Campaign optimization

Audience targeting

Client communication

Herramientas

Ad servers

Ad verification tools

Ad trafficking systems

Descripción del empleo

Who We Are

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

Services Overview

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A Day In The Life

• As the Programmatic Senior Strategist, you are responsible for owning the execution, performance, and growth of your marketing service within your book of business. You service the most complex, enterprise-level accounts, and are highly regarded for your mastery over programmatic. You are exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of your programmatic knowledge, you possess an understanding of cross-channel strategy and how your service impacts the broader media mix. You are oriented towards the client’s business success, tying your efforts to the greater business goals, and are able to communicate effectively with Executives. You are responsible for owning reporting, optimizations, client communication, and execution of programmatic deliverables and workflow, sometimes with the support of a Specialist. You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance

Responsibilities

• Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies
• Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices
• Design and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio, demonstrating advanced understanding and expertise in programmatic advertising methodologies
• Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologies
• Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precision
• Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory that aligns with campaign objectives and target audiences
• Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients
• Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses and industries
• Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights
• Implement and oversee robust data integration strategies to enhance campaign efficiency and effectiveness
• Conduct in-depth analysis of campaign performance, regularly monitoring and evaluating Key Performance Indicators (KPIs) through advanced reporting tools
• Deliver comprehensive campaign insights and analysis to senior stakeholders on a regular basis
• In-depth understanding surrounding measurement methodologies with the ability to support strategic recommendations with appropriate measurement solution
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements

• 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations
• Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
• Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms
• Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms
• Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors.
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
• Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems
• Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers
• Proficiency in spoken and written English at an advanced level is required for this role

Key Performance Indicators (KPIs)

• Below 10% Client Churn Rate
• Range of the number of accounts (7-8 enterprise focus)
• Achieve client spend thresholds and meet or exceed industry performance benchmarks by at least 95%
• 100% completion on client deliverables

Most Important Things (MITs)

• Client retention, sentiment and growth
• Understanding the client’s business model and desired outcomes in order to align with the strategy of the account
• Paid advertising production and completion of tasks on time based on deadlines set by team/client

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.