Senior Product Manager – Activate Retail Media & Personalization

NielsenIQ; Xico; Presencial; MXN 900.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Descripción de la vacante

NIQ in Veracruz is looking for a senior Product Manager to own end-to-end delivery of data-driven product initiatives across Engineering, Data Science, UX, and business stakeholders. You will lead a cross-functional pod, align on roadmap, prioritize backlog, define success metrics, and partner with retail media and marketing tech domains to deliver measurable customer and revenue outcomes.

The role emphasizes collaboration, agile delivery, and strong communication with senior leadership while

Formación

• Analytical mindset with ability to interpret models and outputs.
• Experience leading cross‑functional product teams and driving execution across Engineering, Data Science, UX, and business stakeholders.
• Strong written and verbal communication; ability to explain complex concepts clearly.
• Experience presenting product strategy, roadmap decisions, and delivery status to senior leadership.

Responsabilidades

• Create and maintain a prioritized product backlog aligned with business objectives.
• Coordinate delivery through PI planning, execution, and review cycles.
• Partner with data science to validate outputs and ensure analytical robustness.
• Collaborate with Engineering for scalable, efficient solutions aligned to platform architecture.
• Leverage market trends and customer needs to inform roadmap and prioritization.
• Work with UX to design intuitive workflows and clear product documentation (Figma, acceptance criteria).
• Support commercial teams and translate analytical outputs into business value.
• Build partnerships across Product, Engineering, Data Science, Sales, and Customer Success.
• Lead a cross-functional product pod to deliver measurable customer and business outcomes.
• Own end-to-end delivery, manage risks, dependencies, and execution progress.
• Collaborate with Engineering leadership on capacity planning and release readiness.
• Own roadmap for retail media activation, audience targeting, and personalized offer management.
• Define capabilities for segmentation, targeting, recommendation systems, campaign execution and measurement.
• Coordinate integrations with retail media networks, CRM, and ad‑tech ecosystems.
• Support monetization strategy and media revenue growth through product capabilities.
• Define and track product, adoption, operational, and business KPIs.

Conocimientos

Analytical skills

6+ years PM experience

Cross‑functional leadership

Organizational skills

Communication

Excel

PowerPoint

Jira

Confluence

Figma

Agile methodologies

Agile frameworks

AI/ML products

Retail media domain

Educación

Bachelor’s degree in Computer Science

Bachelor’s degree in Data Science

Bachelor’s degree in Engineering

Bachelor’s degree in Business

Herramientas

Excel

PowerPoint

Jira

Confluence

Figma

Descripción del empleo

Job Description

Key responsibilities

• Product Requirements & Prioritization: Create and maintain a well‑defined, prioritized product backlog aligned with business and product objectives.

• PI Planning and Execution: Coordinate delivery through PI planning, execution, and review cycles to ensure alignment and timely delivery.

• Collaboration with Data Science: Partner with data science to identify models, validate outputs, and ensure analytical robustness.

• Technical Collaboration & Architecture Alignment: Work closely with Engineering to ensure scalable, efficient, and feasible solutions aligned to platform architecture.

• Market Research and Analysis: Leverage market trends, competitive insights, and customer needs to inform roadmap and prioritization.

• User Experience: Collaborate with UX to design intuitive workflows and ensure clear product documentation (Figma, acceptance criteria).

• Product Advocacy & Enablement: Support commercial teams and translate analytical outputs into clear business value.

• Cross‑Functional Collaboration: Build strong partnerships across Product, Engineering, Data Science, Sales, and Customer Success.

• Lead a cross-functional product pod, driving alignment across Engineering, Data Science, UX, and business stakeholders to deliver measurable customer and business outcomes.

• Own end-to-end delivery of product initiatives, proactively managing risks, dependencies, trade‑offs, and execution progress.

• Partner with Engineering leadership to support capacity planning, release readiness, and successful product delivery.

• Own roadmap for retail media activation, audience targeting, and personalized offer management.

• Define capabilities for segmentation, targeting, recommendation systems, campaign execution and measurement.

• Partner on integrations with retail media networks, CRM systems, and ad‑tech ecosystems.

• Support monetization strategy and media revenue growth through product capabilities.

• Define and track product, adoption, operational, and business KPIs to continuously improve product performance, customer value realization, and revenue outcomes.

Qualifications

• Analytical skills: Strong problem‑solving skills with high data literacy and ability to interpret models and outputs.

• Experience: 6+ years in Product Management building data‑driven or analytical products at scale.

• Experience leading cross‑functional product teams and driving execution across Engineering, Data Science, UX, and business stakeholders.

• Organizational skills: Ability to manage multiple priorities and drive execution focus.

• Education: Bachelor’s degree in Computer Science, Data Science, Engineering, Business or equivalent.

• Communication: Strong written and verbal communication; ability to explain complex concepts clearly.

• Experience presenting product strategy, roadmap decisions, and delivery status to senior leadership and executive stakeholders.

• Tools: Experience with Excel, PowerPoint, Jira, Confluence, Figma; familiarity with agile methodologies.

• Strong understanding of Agile product delivery frameworks, including Scrum, SAFe, or similar approaches.

• Experience defining success metrics, measuring product adoption, and driving business outcomes through data‑driven decision making.

• Domain expertise in retail media, audience targeting, personalization, customer engagement, marketing technology, advertising technology, or related digital commerce solutions.

• Experience working with AI/ML-driven products, recommendation systems, audience targeting solutions, personalization engines, or marketing optimization platforms.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion