Senior Ppc Specialist

Jobgether; México; Remote; MXN 1,454,000 - 2,285,000; Full time

Benefits offered by this job

Fully remote work

10 paid vacation days per year

U.S. federal holidays included

Job summary

Jobgether is seeking a Senior PPC Specialist to own and execute Google Ads strategy (Search, Display, Shopping) and Local Services Ads for home services clients. You will also shape Meta campaigns, optimize budgets, and deliver measurable ROAS improvements.

You will collaborate on offers, landing pages, and CRM-led lead follow-up, with an independent, multi-account workload in a fast-paced agency setting.

Qualifications

• 5+ years hands-on paid search with PPC ownership.
• Experience in Google Ads across Search, Display, Shopping.
• Direct experience with Google Local Services Ads.
• Proven ROAS improvement and lower CPA with measurable results.
• Strong PPC structure, bidding, budgeting, audience targeting.
• English proficiency, written and spoken.
• Agency experience and managing multiple clients.
• Home services industry experience valued; Meta Ads a plus.
• CRM/marketing automation familiarity a plus; Google Ads certs a plus.

Responsibilities

• Own end-to-end Google Ads strategy across Search, Display and Shopping.
• Manage Google Local Services Ads budgets, bids and compliance.
• Develop Meta Ads campaigns across Facebook and Instagram.
• Structure campaigns and perform rigorous A/B testing.
• Monitor ROAS and CPA with real-time budget management.
• Analyze the customer journey linking ads to leads and bookings.
• Produce clear performance reports for internal teams and clients.
• Collaborate on offers, landing pages and lead follow-up processes.
• Apply home services knowledge to campaign planning and targeting.

Skills

PPC strategy

Google Ads

Local Services Ads

ROAS optimization

Agency experience

English proficiency

Job description

Senior PPC Specialist

Empresa : Jobgether - Tipo de empleo : Tiempo completo - Remote / Work from Home

This is a hands-on senior paid media role focused on driving measurable growth for home services businesses through performance marketing. You will own Google Ads strategy and execution across Search, Display, and Shopping, with Google Local Services Ads as a core area of responsibility. The role combines strategic planning, daily optimization, rigorous testing, budget management, and performance analysis. You will connect campaign activity directly to meaningful business outcomes, including qualified leads, booked jobs, ROAS, and cost per acquisition. You will also collaborate on Meta advertising, landing pages, offers, and lead follow-up systems to build stronger acquisition programs. The ideal candidate is an experienced PPC professional who can independently manage multiple accounts and make data-driven decisions in a fast-paced agency environment.

Accountabilities

• Own the end-to-end strategy and execution of Google Ads campaigns across Search, Display, and Shopping as required, from account structure and setup through ongoing optimization.
• Manage and optimize Google Local Services Ads profiles, including budgets, bids, lead quality, dispute submissions, and Google Guaranteed or Google Screened compliance.
• Develop and manage complementary Meta Ads campaigns across Facebook and Instagram.
• Structure campaigns and conduct rigorous A/B testing across ad copy, audiences, landing pages, and other campaign variables.
• Monitor budgets, bids, performance, and spend allocation in real time to protect ROAS and cost per lead.
• Analyze the full customer acquisition journey, connecting advertising performance to qualified leads, booked jobs, and other meaningful business outcomes.
• Build and maintain clear performance reports for internal teams and client-facing reviews.
• Collaborate with broader marketing teams on offers, landing pages, lead follow-up processes, and campaign strategy.
• Apply local home services knowledge to campaign planning, including seasonality, service-area targeting, call tracking, and competitive positioning.
• Manage multiple client accounts simultaneously while maintaining performance, accuracy, communication, and delivery standards.

Requirements

• 5+ years of hands-on paid search experience with demonstrated ownership of PPC strategy and execution.
• Proven experience managing Google Ads campaigns, including Search, Display, and Shopping where applicable.
• Direct experience managing Google Local Services Ads for local service businesses or agency clients.
• Demonstrated success improving ROAS and reducing cost per lead, supported by measurable performance results.
• Strong understanding of PPC campaign structure, bidding, budget allocation, audience targeting, ad testing, and performance optimization.
• Experience using data and business outcomes to guide campaign decisions rather than focusing solely on clicks and impressions.
• Professional written and spoken English skills.
• Experience working in an agency environment and managing multiple client accounts at the same time.
• Experience with paid media for home services businesses such as HVAC, plumbing, electrical, roofing, pest control, or similar industries is highly valued.
• Experience with Meta Ads across Facebook and Instagram is an advantage.
• Familiarity with CRM and marketing automation platforms such as GoHighLevel is a plus.
• Google Ads certification is an advantage.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability to work independently, take ownership of performance, and make timely data-driven decisions.

Benefits

• Competitive salary paid in USD on a consistent monthly basis.
• 10 paid vacation days per year.
• U.S. federal holidays included.
• Fully remote work environment.
• Opportunity to work on paid media strategies for growing home services businesses.
• Hands-on role combining strategic ownership with campaign execution.
• Collaborative environment where PPC expertise and measurable results are valued.
• Opportunity to influence paid media strategy and contribute to broader client growth initiatives.