Senior Performance Marketing Analyst: Growth & Analytics

Whirlpool Corporation; Apodaca; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Whirlpool Corporation in Mexico is seeking a Sr. Analyst – Performance to drive measurable growth across digital marketing campaigns. The role focuses on data-driven insights and optimizing performance across channels.

The ideal candidate has strong analytics skills, experience with Google Analytics, Adobe Analytics, Marketo, and a passion for maximizing ROI through cross-channel strategies. English proficiency is required in a fast-paced environment.

Formación

• Bachelor’s degree in a related field is required.
• Experience in digital and performance marketing is essential.
• Proficiency with analytics platforms (GA, Adobe Analytics).
• Experience building data-driven audience strategies and 1:1 plans.
• Certifications in GA/Ads or similar are desirable.

Responsabilidades

• Design and implement B2C lower funnel strategy to increase conversions and retention.
• Develop, implement, and optimize performance marketing across Google Ads, Meta, and others.
• Integrate omnichannel and e-commerce campaigns.
• Perform performance analysis and reporting.
• Collaborate with Data, Content, and Design teams to align strategies.
• Manage platform partnerships and negotiate terms to maximize results.
• Lead creative and communication strategy across channels.
• Own budgets to maximize KPIs.
• Brief e-retailers and agencies for plan execution.
• Lead relationships with main media channels (Google, Meta, Pinterest, TikTok).
• Collaborate with commercial team to maximize revenue investment.

Conocimientos

Digital marketing

Performance marketing

Data analysis

English proficiency

Educación

Bachelor's degree in Informatics, Marketing, Communications

Herramientas

Google Analytics

Adobe Analytics

Marketo

Power BI

DataStudio

Descripción del empleo

Whirlpool Corporation in Mexico is seeking a Sr. Analyst – Performance to drive measurable growth across digital marketing campaigns. The role focuses on data-driven insights and optimizing performance across channels.

The ideal candidate has strong analytics skills, experience with Google Analytics, Adobe Analytics, Marketo, and a passion for maximizing ROI through cross-channel strategies. English proficiency is required in a fast-paced environment.