Growth-Driven Performance Marketer (Hybrid)

General Motors; Ciudad de México; Híbrido; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

General Motors in Mexico City is seeking a performance marketing analyst to support campaign setup and optimization across Paid Media, Search, Social, and Programmatic channels.

You will monitor KPIs like CPL, CPA, ROAS, CTR, CVR, and LTV, while collaborating with internal teams and agencies to drive leads, sales, and ROI. Strong analytics, SQL basics, and English proficiency are required.

Formación

• 2–5 years of experience in digital marketing, media performance, or growth marketing roles in agile environments.
• Experience with omnichannel campaigns and continuous optimization cycles.
• Direct collaboration with media, creative, and data agencies.
• Bachelor’s degree in Economics, Actuarial Science or Industrial Engineering.
• Advanced English required.
• Proficiency with Google Ads, Meta Ads, TikTok Ads, and DV360 preferred.

Responsabilidades

• Assist with campaign setup, execution, performance metrics and reporting.
• Analyze performance data against KPIs and optimize campaigns based on data-driven decisions.
• Collaborate with internal teams to ensure campaign accuracy and consistency.
• Develop dashboards and executive reports to enable data-driven decision making.
• Coordinate with media and performance agencies to ensure deliverables and SLAs.

Conocimientos

Digital marketing

Data-driven decisions

Campaign optimization

Agile environment

English proficiency

SQL basics

Collaboration across teams

Educación

Bachelor’s degree in Economics/Actuarial Science/Industrial Engineering

Herramientas

Salesforce

HubSpot

Adobe Campaign

Google Analytics

Adobe Analytics

DV360

Looker

Power BI

Tableau

SQL

Descripción del empleo

General Motors in Mexico City is seeking a performance marketing analyst to support campaign setup and optimization across Paid Media, Search, Social, and Programmatic channels.

You will monitor KPIs like CPL, CPA, ROAS, CTR, CVR, and LTV, while collaborating with internal teams and agencies to drive leads, sales, and ROI. Strong analytics, SQL basics, and English proficiency are required.