Senior Paid Media Lead - Education Growth (Remote)

Atomic Hr; Guanajuato; Remote; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work environment

Competitive compensation

Leadership growth opportunities

Job summary

Atomic Hr seeks a Paid Media Specialist to own strategy, performance, and optimization across education-focused clients. You will lead multi-channel campaigns, collaborate with cross-functional teams, and translate data into strategic actions to drive inquiries, applications, and enrollments.

Ideal candidates bring 5+ years in paid media, platform expertise (Google/Meta/LinkedIn), and a track record of managing $100K+ monthly budgets in fast-paced agency settings, with strong English

Qualifications

• 5+ years of Paid Media experience managing performance-focused digital campaigns.
• Strong expertise across platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, Display, and programmatic advertising.
• Experience managing high-budget campaigns ($100K+/month preferred).
• Proven success developing and optimizing multi-channel campaigns focused on lead generation and conversion performance.
• Strong analytical skills with the ability to translate data into actionable strategic recommendations.
• Experience presenting campaign performance and strategy recommendations to clients or senior stakeholders.
• Excellent organizational and project management skills across multiple active accounts and campaigns.
• Strong written and spoken English communication skills.
• Experience working within agency environments or fast-paced marketing teams.

Responsibilities

• Lead Paid Media strategy and execution across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media.
• Own campaign performance for assigned accounts, ensuring campaigns align with partner goals such as inquiries, applications, enrollments, and lead generation.
• Monitor campaign performance and provide clear reporting, insights, and optimization recommendations to partners and internal teams.
• Identify and execute ongoing testing opportunities across channels, audiences, and creative approaches to improve results.
• Collaborate with creative, analytics, and account teams to ensure smooth execution and strong campaign performance.
• Stay informed on Paid Media trends, platform updates, and innovations within higher education marketing.

Skills

Paid Media experience

Platform expertise

High-budget management

Analytics & reporting

Data-driven optimization

Client communication

Organization & PM

English communication

Agency experience

Job description

Atomic Hr seeks a Paid Media Specialist to own strategy, performance, and optimization across education-focused clients. You will lead multi-channel campaigns, collaborate with cross-functional teams, and translate data into strategic actions to drive inquiries, applications, and enrollments.

Ideal candidates bring 5+ years in paid media, platform expertise (Google/Meta/LinkedIn), and a track record of managing $100K+ monthly budgets in fast-paced agency settings, with strong English