Senior Media Buyer: Scale DTC Growth & Performance

Ethnik Living; Ciudad de México; On-site; MXN 1,662,000 - 2,770,000; Full time

Job summary

Ethnik Living seeks a Senior Media Buyer / Paid Media Specialist to own campaign execution across Meta, Google, TikTok, AppLovin, and Pinterest, driving profitable growth for a US-market DTC brand.

You’ll partner with creative to shape messaging and formats, translate data into actionable briefs, and manage multi-channel media plans and budgets above six figures monthly.

Qualifications

• At least 3 years of hands-on paid media buying experience.
• Experience with a DTC brand selling to the US market.
• Agency and in-house brand experience are required.
• Track record of managing ad budgets exceeding US$250,000 per month.
• Advanced, hands-on expertise in both Meta Ads Manager and Google Ads.
• Hands-on with TikTok Ads, AppLovin, and Pinterest Ads.
• Klaviyo and Postscript for email and SMS marketing experience.
• Strong knowledge of creative strategy, copy, and branding.
• Strong analytic skills, ecommerce economics, attribution, and scaling.
• Ability to own initiatives, communicate clearly, and act on insights.

Responsibilities

• Own setup, launch, management, and optimization of campaigns across Meta, Google, TikTok, AppLovin, and Pinterest.
• Build expert-level execution in Meta Ads Manager and Google Ads including structure, audience, bidding, testing, and scaling.
• Develop media plans, allocate budgets across channels, and adjust spend by performance and priorities.
• Manage prospecting and retargeting strategies to acquire customers efficiently.
• Collaborate with creative to develop concepts, hooks, messaging, and formats that drive results.
• Translate performance data into clear creative briefs and actionable feedback.
• Create a structured creative testing roadmap and document learnings for future tests.
• Align brand positioning, visual direction, and storytelling with advertising performance.
• Keep campaigns consistent with Ethnik Living’s identity across platforms.
• Monitor performance metrics, optimize campaigns, and report on ROAS, costs, and conversions.

Skills

Meta Ads

Google Ads

TikTok Ads

AppLovin

Pinterest Ads

Klaviyo

Postscript

Creative strategy

Analytics

Budget management

US market

Agency experience

In-house experience

Tools

Shopify

GA4

Attribution tools

Job description

Ethnik Living is a furniture and home decor brand creating distinctive pieces for thoughtfully

designed spaces. We’re looking for a Senior Media Buyer / Paid Media Specialist to own

campaign execution, improve customer acquisition, and scale profitable growth.

This is a hands-on role for someone with deep expertise in Meta Ads Manager and Google

Ads, strong creative judgment, and experience managing substantial budgets for DTC brands in

the US market. You’ll work across paid acquisition and retention, connecting advertising

performance with creative strategy, brand positioning, and the customer journey.

What You’ll Do

● Own the setup, launch, management, and optimization of campaigns across Meta,

Google, TikTok, AppLovin, and Pinterest.

● Bring expert-level execution to Meta Ads Manager and Google Ads, including campaign

structure, audience strategy, bidding, testing, and scaling.

● Build and manage media plans, allocate budgets across channels, and adjust spend

based on performance and business priorities.

● Manage prospecting and retargeting strategies that acquire new customers efficiently

and support profitable growth.

● Stay current with platform changes, advertising formats, and new opportunities worth

testing.

Creative Strategy & Brand Direction

● Work closely with the creative team to develop concepts, hooks, messaging, offers, and

formats that drive results.

● Translate performance data into clear creative briefs and actionable feedback.

● Build a structured creative testing roadmap and identify what works, why it works, and

what to test next.

● Understand how brand positioning, visual direction, and storytelling influence advertising

performance.

● Keep campaigns consistent with Ethnik Living’s identity while adapting creative to each

platform.

Email & SMS Marketing

● Use Klaviyo and Postscript to build, execute, and optimize email and SMS campaigns

and automated flows.

● Develop segmentation and testing strategies that improve conversion, repeat purchases,

and customer lifetime value.

● Coordinate retention activity with paid campaigns, product launches, and promotional

calendars.

● Monitor performance, list health, and deliverability, and turn findings into practical

improvements.

Performance Analysis & Optimization

● Track acquisition costs, ROAS, blended marketing efficiency, conversion rates, and

contribution margin.

● Evaluate results using both platform reporting and overall business performance.

● Identify opportunities across ads, landing pages, product pages, and offers to improve

conversion.

● Maintain clear reporting on results, budget pacing, learnings, and next steps.

● Check campaign settings, tracking, links, offers, and creative before launch, and resolve

What You Must Bring

● At least 3 years of hands-on paid media buying experience.

● Previous experience working with a DTC brand selling to the US market.

● Both agency experience and in-house brand experience are required.

● A proven track record of personally managing advertising budgets exceeding

US$250,000 per month, with responsibility for allocation, optimization, and results.

● Advanced, hands-on expertise in both Meta Ads Manager and Google Ads.

● Hands-on experience with TikTok Ads, AppLovin, and Pinterest Ads.

● Practical experience using Klaviyo and Postscript for email and SMS marketing.

● Strong knowledge of creative strategy, creative direction, copy, and branding.

● Strong analytical skills and an understanding of ecommerce economics, attribution, and

profitable scaling.

● The ability to take ownership, communicate clearly, and turn insights into action.

Especially Valuable

● Experience in home decor, furniture, interiors, or closely related categories.

● Experience marketing higher-consideration products with longer purchase journeys.

● Familiarity with Shopify, GA4, and third-party attribution tools.

● Experience with incrementality testing and measuring the impact of spend beyond

How to Apply

Apply through LinkedIn with your résumé and a brief overview of the US DTC brands you’ve

worked with, the monthly budgets you’ve personally managed, and examples of results you’ve

driven. Please highlight your agency and in-house experience, along with any work in home