Senior DTC Media Buyer - Remote, High-Impact Growth

Tidal; México; Remote; MXN 663,000 - 883,000; Full time

Job summary

Tidal is seeking a Sr. Media Buyer/Paid Media Specialist for a DTC furniture and home decor brand serving the US market. You’ll own paid media execution across Meta, Google, TikTok, AppLovin, and Pinterest, while also handling email/SMS campaigns using Klaviyo and Postscript.

This independent contractor role requires strong budget management, creative input, and data-driven optimization to scale profitable growth, with a remote, full-time commitment (~40 hours/week).

Qualifications

• At least 3 years of hands-on paid media buying experience.
• Experience with DTC brands selling to the US market.
• Agency and in-house brand experience required.
• Proven track record managing budgets exceeding US$250,000 per month.
• Proficient in Meta Ads Manager and Google Ads.
• Hands-on with TikTok Ads, AppLovin, and Pinterest Ads.
• Klaviyo and Postscript for email and SMS campaigns.
• Strong creative, branding, and copywriting skills.
• Strong analytical skills and ecommerce economics understanding.
• Ability to work independently and take ownership.

Responsibilities

• Own paid media campaigns: plan, launch, manage, and optimize across multiple platforms.
• Build media plans and allocate budgets; drive prospecting and retargeting.
• Guide creative strategy with the team; turn data into actionable briefs.
• Develop testing roadmaps and scale winning approaches.
• Execute email/SMS marketing via Klaviyo and Postscript; optimize flows.
• Monitor CPC/ROAS and conversion rates; improve profitability.
• Maintain reporting on budget pacing, learnings, and next steps.
• Ensure tracking and settings are correct; troubleshoot issues quickly.

Skills

Paid media buying

Meta Ads Manager

Google Ads

Digital marketing

Analytical skills

Tools

TikTok Ads

AppLovin

Pinterest Ads

Klaviyo

Postscript

Shopify

GA4

Job description

Tidal is seeking a Sr. Media Buyer/Paid Media Specialist for a DTC furniture and home decor brand serving the US market. You’ll own paid media execution across Meta, Google, TikTok, AppLovin, and Pinterest, while also handling email/SMS campaigns using Klaviyo and Postscript.

This independent contractor role requires strong budget management, creative input, and data-driven optimization to scale profitable growth, with a remote, full-time commitment (~40 hours/week).