Senior Media Buyer

Talent Scout; Xico; Presencial; MXN 450,000 - 631,000; Jornada completa

Descripción de la vacante

A creative agency in Veracruz is seeking a senior Paid Media Manager to lead performance marketing across search, video, and OTT. The successful candidate will own the paid media strategy, optimize campaigns with significant budgets, and generate qualified leads. This role requires 3-5 years of experience, strong skills in Google Ads and YouTube Ads, and a test-and-learn mindset. Join a dynamic team committed to growth and innovation in a thriving agency environment.

Formación

• 3-5+ years of hands-on performance marketing experience.
• Proven experience managing and scaling paid search campaigns.
• Strong command of Google Ads and YouTube Ads.

Responsabilidades

• Own paid media strategy across multiple channels.
• Plan and optimize Google Ads campaigns.
• Monitor daily campaign performance.

Conocimientos

Performance marketing experience

Google Ads

YouTube Ads

Analytics tools

Campaign optimization

Descripción del empleo

WHAT WE'RE LOOKING FOR

We're looking for a senior, hands-on Paid Media Manager who can own performance marketing end to end—from strategy through execution and reporting.

You should be comfortable taking what's already working, finding the gaps, and pushing it to "better" with clear experiments, tight execution, and a strong handle on ROAS.

This is a role for someone who wants real ownership, not a task list.

You will be running LLT's paid media, driving growth for the brand.

IN THIS ROLE, YOU WILL

Own LLT's paid media strategy across search, video, and connected TV / OTT to drive qualified leads for the agency.

Plan, launch, and optimize Google Ads campaigns (search and related formats) with monthly budgets in the ~$15,000–$25,000 range.

Manage and scale campaigns on platforms like YouTube, YouTube TV, Hulu, Peacock, and other CTV / OTT channels.

Build and iterate performance-focused funnels, from first touch through to form fills and booked calls.

Define requirements and briefs for landing pages, ad creative, and content, then work closely with LLT's design and development teams to get them built.

Set up, maintain, and improve tracking, attribution, and reporting so performance data is accurate and actionable.

Monitor campaigns daily, adjusting bids, budgets, audiences, and creatives to protect and improve ROAS.

Partner with leadership to align media strategy with growth goals, including expansion into international markets looking for North American agency partners.

Provide weekly reporting and insight to the leadership and business development teams on volume, cost, quality of leads, and opportunities to improve.

Bring SEO and remarketing ideas that complement paid acquisition.

YOU'LL SUCCEED IF YOU HAVE

3-5+ years of hands-on performance marketing experience, ideally in or around digital agencies.

Proven experience managing and scaling paid search campaigns with meaningful budgets and clear ROAS targets.

Strong command of Google Ads, YouTube Ads, and analytics / attribution tools.

Experience building or directing landing pages and funnels geared toward lead generation.

A test-and-learn mindset with the ability to design, run, and interpret experiments.

High ownership: you follow projects through, push cross‑functional partners when needed, and don’t let tasks die in someone else’s inbox.

Comfortable reporting directly into leadership and discussing numbers, risks, and tradeoffs.

NICE TO HAVE

Experience marketing a creative / branding / web agency or professional services firm.

Hands‑on experience running CTV / OTT campaigns (Hulu, Peacock, YouTube TV, etc.).

Exposure to international lead generation (non‑U.S. markets targeting North America).

Familiarity with CRM‑driven pipelines (e.g., Pipedrive) and how paid media plugs into sales.

Working knowledge of SEO and how it supports paid demand gen.

WHY JOIN THIS TEAM

You’ll be the dedicated paid media owner for a creative agency that already knows how to invest in growth, and has the track record to back it up.

You’ll work directly with leadership, have a real seat at the table, and get full support from strong in‑house design and development teams to execute your ideas quickly.

If you want a single "client" to go deep on, clear accountability, and room to make visible impact, this is that role.

ABOUT TALENT SCOUT

Talent Scout connects top creative, marketing, and operations professionals across Latin America with leading U.S. brands and agencies.

We specialize in long‑term, full‑time placements—so when you join through Talent Scout, you’re not freelancing or temping.

You’re becoming a core part of a client’s team, supported every step of the way.

We handle recruiting, vetting, compliance, and payroll so you can focus on doing great work while we keep everything running smoothly behind the scenes.

If you want meaningful work with global impact, you’re in the right place.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing

Industries: Marketing Services