Senior Marketing Data Analyst

Jobtailor; Tijuana; Presencial; MXN 1.532.000 - 2.042.000; Jornada completa

Descripción de la vacante

Jobtailor in Tijuana, Mexico is seeking an experienced Senior Data Analytics Leader to build and maintain reporting across money transfer, digital products, agents, corridors, geographies, customers, and marketing programs.

You will use Excel, SQL, Power BI, and Python/R to deliver dashboards, analyses, and data visualizations, while supporting forecasting, ROI measurements, and market expansion strategies. Leadership of a small team is required.

Formación

• Bachelor's degree in Business Analytics, Statistics, Economics, Finance, Marketing, Business Administration, Data Science, or related field required.
• Minimum five years of experience in data analysis, business intelligence, marketing analytics, or related analytical roles.
• Advanced Excel, SQL, and Power BI required.
• Experience with customer, transaction, campaign, geographic, or financial performance data required.
• Experience supervising or mentoring analysts, buyers, coordinators, or cross-functional teams preferred.

Responsabilidades

• Build and maintain daily, weekly, and monthly reporting tools tracking business performance across money transfer, digital products, agents, corridors, geographies, customers, and marketing programs
• Use Excel, SQL, Power BI, and analytical tools to deliver analysis, automated dashboards, metric reports, and data visualizations
• Support forecasting and planning using historical performance, seasonality, market trends, campaign activity, and product adoption patterns
• Track, forecast, and measure marketing programs, communications, campaigns, and product adoption; evaluate ROI and business impact
• Maintain data definitions, reporting logic, quality checks, and documentation
• Monitor competitors' pricing, distribution, market activity, promotional strategies, and market-share indicators
• Use mapping and geographic analysis tools to identify opportunities, evaluate agent coverage, and support market expansion decisions
• Analyze customer behavior, demographics, transaction patterns, product usage, and retention trends
• Own ViaMall operational management and reporting, including inventory visibility, cost tracking, usage reporting, budget controls, and performance metrics
• Supervise and develop a small team including at least one analyst and one buyer
• Partner with Marketing, Sales, Finance, Product, Operations, and leadership to translate data into actionable recommendations
• Ensure team compliance with information security policies and training; report potential security incidents

Conocimientos

Data analysis

Leadership

Communication

BI reporting

Stakeholder management

Educación

Bachelor's degree in Business Analytics, Statistics, Economics, Finance, Marketing, Business Administration, Data Science, or related field

Herramientas

Excel

SQL

Power BI

Python

R

Salesforce CRM

Amazon QuickSight

AWS

Google Analytics

Descripción del empleo

• Build and maintain daily, weekly, and monthly reporting tools tracking business performance across money transfer, digital products, agents, corridors, geographies, customers, and marketing programs
• Use Excel, SQL, Power BI, and analytical tools to deliver analysis, automated dashboards, metric reports, and data visualizations
• Support forecasting and planning using historical performance, seasonality, market trends, campaign activity, and product adoption patterns
• Track, forecast, and measure marketing programs, communications, campaigns, and product adoption; evaluate ROI and business impact
• Maintain data definitions, reporting logic, quality checks, and documentation
• Monitor competitors' pricing, distribution, market activity, promotional strategies, and market-share indicators
• Use mapping and geographic analysis tools to identify opportunities, evaluate agent coverage, and support market expansion decisions
• Analyze customer behavior, demographics, transaction patterns, product usage, and retention trends
• Own ViaMall operational management and reporting, including inventory visibility, cost tracking, usage reporting, budget controls, and performance metrics
• Supervise and develop a small team including at least one analyst and one buyer
• Partner with Marketing, Sales, Finance, Product, Operations, and leadership to translate data into actionable recommendations
• Ensure team compliance with information security policies and training; report potential security incidents

Requirements

• Bilingual English and Spanish required
• Bachelor's degree in Business Analytics, Statistics, Economics, Finance, Marketing, Business Administration, Data Science, or a related field required
• Minimum five years of experience in data analysis, business intelligence, marketing analytics, or related analytical roles
• Experience working with large datasets and business stakeholders
• Advanced Excel, SQL, and Power BI required
• Experience with customer, transaction, campaign, geographic, or financial performance data required
• Experience supervising, coordinating, or mentoring analysts, buyers, coordinators, or cross-functional support teams preferred
• Experience with Python, R, Salesforce CRM, Amazon QuickSight, AWS, Google Analytics, or other digital/data analytics platforms preferred
• Detail oriented with an analytical mindset
• Creative critical thinker with excellent presentation, verbal and written communication, and interpersonal skills
• Highly motivated team player with a strong desire for success
• Valid U.S. visa and ability to travel to the United States as required

Core Competencies

Demonstrates expertise in data analysis and business intelligence, utilizing advanced Excel, SQL, and Power BI to create automated dashboards and reports. Bilingual in English and Spanish, with strong leadership skills to supervise and develop teams while ensuring compliance with security policies.