Senior Manager, Regional Customers, Mexico

The Coca-Cola Company; Morelia; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

The Coca-Cola Company is seeking an experienced account professional to drive Modern Trade initiatives for the NARTD portfolio in Latin America, ensuring product availability and strong shelf presence while supporting revenue and profit growth.

You will lead cross-functional teams, develop customer plans with bottlers, and translate category insights into actionable strategies that deliver sustainable value for retailers and the brand.

Qualifications

• Bachelor's Degree required.
• 3+ years leadership in customer management, commercial, and operational marketing.
• Senior and strategic customer management across territories and bottlers.
• Strong planning, communication, and collaboration skills.
• Desirable: Bottler experience.

Responsibilities

• Influence cross-functional System teams to drive revenue and growth.
• Execute commercial tactical plans to meet sales and profitability objectives.
• Manage customer-facing categories and delivery compliance.
• Develop category plans with Category Buyer and Sales Assistant for self-service chains.
• Coordinate administration and supply activities.
• Develop solutions based on key customer needs.
• Monitor metrics like fill rate, turnover, and price; suggest actions.
• Build growth opportunities with Modern Trade formats and occasions.
• Collaborate on activation calendars with marketing and bottlers.
• Deploy category vision across Modern Trade formats.
• Develop customer business plans with bottlers for brand priorities.
• Be the System expert on Modern Trade formats.
• Provide insights to category leads and country operations.
• Align with OU leads on occasion-centric activation.
• Manage customer-specific DME and related tasks.

Skills

System Planning

Channel/Shopper Marketing

Customer Management

RGM

Segmentation

OBPPC

System Economics

Category Management

Project Management

Supply Chain

Education

Bachelor's Degree

Job description

We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Position Overview

Analyze and operate tactical plans and commercial activities in the accounts assigned to your Account Team, with a focus on the assigned categories within the NARTD portfolio, supporting the KAM according to the defined strategy to guarantee the availability and visibility of the product portfolio in the market

What You’ll Do For Us

• The role requires deep understanding of Modern Trade as well as strong leadership and accountability to influence our cross-functional System teams towards consumer- and customer-relevant plans that drive revenue, share of value and profit growth with a sustainable long-term competitive advantage.
• Execute commercial tactical plans to guarantee compliance with sales and profitability objectives assigned by Lead KAM and KAM
• Manage customer-facing categories in operational terms and delivery compliance
• Manage commercial relationships of categories and assigned customers, managing the direct relationship with Category Buyer and Sales Assistant of self-service chains
• Support coordination of operational activities of administration and supply
• Develop a deep understanding of key customer needs and requirements to prepare customized solutions
• Monitor customer performance under the metrics stipulated in the category and suggest improvement actions when necessary
• Follow up on orders and analyze various process, quality, and performance indicators (e.g., fill rate, turnover, price)
• Develop strategic plans to unlock growth opportunities with Modern Trade formats focused on occasion development and portfolio expansion opportunities.
• Manage key customer relationships to collaborate on building the activation calendar by briefing marketing for brand/communications needs while co-developing customer plans with bottlers and customers.
• Coordinate with customers and bottlers the implementation of planned activities.
• Deploy category vision and ensure consistency of value propositions for Modern Trade formats in its market (e.g. recruitment, trial, frequency) in collaboration with the customer and bottlers.
• Develop customer business plan in collaboration with bottlers, including brand and package portfolio priorities and activation plans.
• Be the System expert on Modern Trade business/formats, able to reflect a consumer, shopper, and local customer’s perspective as well as a System execution capability within the customer/channel.
• Provide insight into category growth opportunities to category leads and to country operations.
• Partner with OU category leads to align - occasion-centric – on key categories and activation to deploy with customer different formats/banners while including experiential marketing.
• Manage customer-specific DME as well as DME allocated to perform the work in scope.

Qualification & Requirements

• Education Requirements: Bachelor's Degree

• Related Work Experience:
• 3+ years of leadership experience in customer management, commercial, and operational marketing.
• Senior and strategic customer management across territories and bottlers with an execution perspective.
• Strong planning, communication, and collaboration skills.
• Ability to think from planning to execution and solid system customer, commercial, and brand management.
• Desirable: candidates with Bottler experience

• Functional Skills:
• Mastery of (Required): System Planning, Channel/Shopper Marketing, Customer Management, RGM, including Segmentation & OBPPC, and System and Customer Economics.
• Broad Expertise In (Good To Have): Turning Insights (Consumer, Shopper, Customer) Into Strategy, Category Management, Value to Market, Project Management, and Supply Chain.

• Communication Focus:
• Internal communication includes providing direction to marketing for brand/communications needs for path-to-purchase activation with Modern Trade formats.
• External communication includes customer engagement across all markets in Latin America and at HQ level.
• Influencing and negotiation skills are essential for this role, as it will influence action on mutual strategies as well as securing investment for implementation.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the next chapter.
• Exposure to World-Class Leaders: Access to global marketing leaders who will expand your network and expose you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.