Senior Manager, Regional Customers, Mexico

The Coca-Cola Company; Ciudad de México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

The Coca-Cola Company is seeking an Account Manager focused on Modern Trade in Mexico City. You will analyze tactical plans, drive category growth, and manage relationships with key customers and bottlers to ensure availability and activation of our portfolio.

The role emphasizes cross-functional collaboration and data-driven decision making. You will lead category activation, coordinate with marketing for brand needs, and monitor performance metrics to optimize fill rate, turnover, and pricing

Qualifications

• Bachelor's degree or equivalent in business, marketing, or a related field.
• 3+ years of leadership experience in customer management and commercial roles.
• Strong planning, communication, and collaboration skills.

Responsibilities

• Analyze and operate tactical plans and commercial activities with the Account Team.
• Manage customer-facing categories, delivery compliance, and activation calendars.
• Develop strategic plans to unlock growth with Modern Trade formats and bottlers.

Skills

System Planning

Channel/Shopper Marketing

Customer Management

RGM

Segmentation & OBPPC

Market Analytics

Leadership

Education

Bachelor's Degree

Tools

Alteryx

Google Analytics

Microsoft Power BI

Microsoft Office

Job description

Job Description Summary:We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.Position Overview:Analyze and operate tactical plans and commercial activities in the accounts assigned to your Account Team, with a focus on the assigned categories within the NARTD portfolio, supporting the KAM according to the defined strategy to guarantee the availability and visibility of the product portfolio in the marketWhat You’ll Do for UsThe role requires deep understanding of Modern Trade as well as strong leadership and accountability to influence our cross-functional System teams towards consumer- and customer-relevant plans that drive revenue, share of value and profit growth with a sustainable long-term competitive advantage.Execute commercial tactical plans to guarantee compliance with sales and profitability objectives assigned by Lead KAM and KAMManage customer-facing categories in operational terms and delivery complianceManage commercial relationships of categories and assigned customers, managing the direct relationship with Category Buyer and Sales Assistant of self-service chainsSupport coordination of operational activities of administration and supplyDevelop a deep understanding of key customer needs and requirements to prepare customized solutionsMonitor customer performance under the metrics stipulated in the category and suggest improvement actions when necessaryFollow up on orders and analyze various process, quality, and performance indicators (e.g., fill rate, turnover, price)Develop strategic plans to unlock growth opportunities with Modern Trade formats focused on occasion development and portfolio expansion opportunities.Manage key customer relationships to collaborate on building the activation calendar by briefing marketing for brand/communications needs while co-developing customer plans with bottlers and customers.Coordinate with customers and bottlers the implementation of planned activities.Deploy category vision and ensure consistency of value propositions for Modern Trade formats in its market (e.g. recruitment, trial, frequency) in collaboration with the customer and bottlers.Develop customer business plan in collaboration with bottlers, including brand and package portfolio priorities and activation plans.Be the System expert on Modern Trade business/formats, able to reflect a consumer, shopper, and local customer’s perspective as well as a System execution capability within the customer/channel.Provide insight into category growth opportunities to category leads and to country operations.Partner with OU category leads to align - occasion-centric – on key categories and activation to deploy with customer different formats/banners while including experiential marketing.Manage customer-specific DME as well as DME allocated to perform the work in scope.Qualification & RequirementsEducation Requirements: Bachelor's DegreeRelated Work Experience:3+ years of leadership experience in customer management, commercial, and operational marketing.Senior and strategic customer management across territories and bottlers with an execution perspective.Strong planning, communication, and collaboration skills.Ability to think from planning to execution and solid system customer, commercial, and brand management.Desirable: candidates with Bottler experienceFunctional Skills:Mastery of (Required): System Planning, Channel/Shopper Marketing, Customer Management, RGM, including Segmentation & OBPPC, and System and Customer Economics.Broad Expertise In (Good To Have): Turning Insights (Consumer, Shopper, Customer) Into Strategy, Category Management, Value to Market, Project Management, and Supply Chain.Communication Focus:Internal communication includes providing direction to marketing for brand/communications needs for path-to-purchase activation with Modern Trade formats.External communication includes customer engagement across all markets in Latin America and at HQ level.Influencing and negotiation skills are essential for this role, as it will influence action on mutual strategies as well as securing investment for implementation.What We Can Do For YouIconic Brand: Work on the most recognized brand in the world and be part of developing the next chapter.Exposure to World-Class Leaders: Access to global marketing leaders who will expand your network and expose you to emerging digital platforms and marketing insights.Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.Skills:Alteryx, Alteryx, Branding, Business, Business Cases, Business Growth, Business Models, Channels Strategy, Collaboration, Conversion Rate, Cross-Functional Teamwork, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (PBI), Product Commercialization, Sales Channel Development {+ 6 more}Location(s):MexicoCity/Cities:MexicoTravel Required:26% - 50%Relocation Provided:NoJob Posting End Date:November 15, 2026Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.