Senior Lifecycle Campaign Specialist

Oportun; México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Oportun in Mexico is seeking a Sr. Marketing Campaign Analyst to join the lifecycle marketing team. You will build, launch, QA, monitor, and optimize multi‑channel campaigns across email, SMS, push, and direct mail to drive engagement and long‑term value.

Work with cross‑functional partners including Product, Analytics, Design, and Compliance to ensure campaigns are accurate, timely, compliant, and scalable. You will document processes, improve workflows, and help campaigns scale reliably.

Formación

• 4+ years of lifecycle marketing, CRM, email marketing, or marketing automation experience.
• Hands-on experience building and launching campaigns in marketing automation platforms.
• Strong multi-channel campaign execution knowledge and deliverability best practices.
• HTML/CSS experience for email development and rendering QA.
• Familiarity with JSON, APIs, and data flows in customer marketing tech stacks.
• Experience with personalization, dynamic content, and scripting languages.

Responsabilidades

• Build, launch, QA, monitor, and optimize lifecycle campaigns across channels.
• Translate briefs into audience segments, setups, workflows, and QA plans.
• Develop HTML email templates, dynamic content, and personalization logic.
• Configure automated journeys triggered by customer behavior and lifecycle stage.
• Manage campaign timelines, approvals, launch readiness, and post-launch monitoring.

Conocimientos

Lifecycle marketing

Email marketing

HTML/CSS

JSON/APIs

A/B testing

Campaign optimization

Project management

Cross-functional collab

Data-driven

Educación

Bachelor's degree or equivalent

Herramientas

Iterable

Braze

Salesforce Marketing Cloud

Marketo

Responsys

Cordial

Excel

Descripción del empleo

Oportun in Mexico is seeking a Sr. Marketing Campaign Analyst to join the lifecycle marketing team. You will build, launch, QA, monitor, and optimize multi‑channel campaigns across email, SMS, push, and direct mail to drive engagement and long‑term value.

Work with cross‑functional partners including Product, Analytics, Design, and Compliance to ensure campaigns are accurate, timely, compliant, and scalable. You will document processes, improve workflows, and help campaigns scale reliably.