Senior Digital Marketing Manager

Transformcap; Tijuana; Presencial; MXN 2.161.000 - 2.467.000; Jornada completa

Descripción de la vacante

Tebra is seeking a Senior Manager, Digital Marketing to lead Paid Search strategy, budget, and performance across channels. In collaboration with the Director, Demand Generation, you will shape strategy and oversee execution for Paid Search while guiding adjacent channels through your team.

This leadership role requires hands‑on optimization at scale, strong collaboration with partners, and clear reporting to senior leaders on wins and opportunities.

Formación

• 6+ years of digital marketing with deep Paid Search expertise.
• Strategic knowledge of PPL, Programmatic, video and paid social.
• 2+ years managing individual contributors and setting channel strategy.
• Experience with GA360, Salesforce, Tableau, Marketo and similar platforms.
• Strong project management and stakeholder relationship skills.
• Familiarity with first‑party targeting and floodlight/campaign tracking.
• Experience in healthcare or technology is preferred.

Responsabilidades

• Own strategy, budget, and performance for Paid Search.
• Direct strategy for PPL, Paid Social, and Programmatic.
• Set QA standards and escalate issues for core campaign setups.
• Provide in‑depth reporting and communicate wins to senior leaders.
• Manage the digital marketing budget and allocate resources across channels.
• Develop and coach a team of marketers.
• Partner with the Director, Demand Generation to establish KPIs.
• Analyze market trends and competitive landscape to identify growth opportunities.
• Manage relationships with external partners, agencies, and vendors.
• Collaborate with senior leadership on strategy alignment.

Conocimientos

Paid Search

Digital Marketing

PPL & Programmatic

Paid Social

Programmatic

Team Management

Analytics Platforms

Project Management

First‑party Targeting

Healthcare/Tech experience

Herramientas

GA360

Salesforce

Tableau

Marketo

Descripción del empleo

About The Role

We are looking for a Senior Manager, Digital Marketing to serve as a Paid Search subject matter expert and lead stakeholder across our digital marketing channels. In close collaboration with the Director, Demand Generation, you will own strategy, budget, and performance for Paid Search while providing strategic oversight of PPL, Paid Social, and Programmatic.

This role manages a team, including an individual contributor-level Manager and Specialist, and requires the ability to go deep on Paid Search execution while driving strategy across adjacent channels through your direct reports. This is a leadership role for someone who has run Paid Search at scale and is ready to set channel strategy and support execution for a broader team.

Your Area of Focus

• Own strategy, budget, and performance for Paid Search, including bid strategy, account structure, and platform optimization
• Direct strategy and set performance standards for PPL, Paid Social, and Programmatic, executed by direct reports
• Set QA standards and escalation paths for core campaign set-ups; delegating hands-on execution to your team
• Own in-depth reporting for campaign success across all owned channels and communicate wins/optimization opportunities to senior leaders
• Manage the collective digital marketing budget and allocate resources across channels and team members to hit business goals
• Manage and develop a team of marketers, providing coaching, feedback, and career growth support
• Partner with the Director, Demand Generation to establish program KPIs and performance metrics
• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities
• Manage relationships with external partners, agencies, and vendors
• Collaborate with senior leadership to align digital marketing strategy with broader organizational strategies

Your Professional Qualifications

• 6+ years of digital marketing experience with deep hands‑on expertise in Paid Search (Google Ads, Microsoft Ads), including management of high‑budget campaigns, bid strategy and automation, and keyword and account structure at scale.
• Working strategic knowledge of PPL, Programmatic, video, and paid social sufficient to set strategy and QA outcomes
• 2+ years managing individual contributors with demonstrated ability to set channel strategy while delegating execution
• Proven track record translating channel performance into strategic recommendations for senior stakeholders
• Experience with marketing platforms like Google Analytics, SA360, Salesforce, Tableau, Marketo, etc.
• Excellent project management and relationship management skills; ability to delegate execution while retaining accountability for outcomes
• Familiarity with 1st party targeting, audience segmentation, and floodlight/campaign/creative tracking implementation
• Experience in either healthcare, technology, or both is preferred, but not required

Compensation

We are dedicated to attracting and retaining top talent with competitive and fair compensation. For this position, this range reflects our Zone 1 (National Average) pay band. Your specific compensation is thoughtfully determined by your experience, qualifications, the specific requirements of the role, and your Geo Zone. Our geo‑zone system ensures your pay is competitive for your location, recognizing varying costs of labor across regions. Our four geo zones are designed to reflect this:

Zone 1: National Average

Zone 2: Moderately Higher Cost Regions

Zone 3: High‑Cost Regions

Zone 4: Lower‑Cost Regions

Beyond base compensation, Tebra offers eligible employees the opportunity for variable pay and a robust benefits package, reflecting our commitment to your overall well‑being. In compliance with California pay transparency laws, the specific compensation range applicable to your Geo Zone will be shared during your initial talent screen.

Zone 1 (National Average): $127,000 USD - $145,000 USD

About Tebra

Tebra is the only all‑in‑one EHR+ platform built exclusively for independent healthcare practices. Designed to replace the clunky, fragmented tools built for corporate systems, Tebra connects EHR software, billing, automation, telehealth solution, and marketing — so providers can spend less time on admin and more time with patients. More than 42,000 private practices trust Tebra to streamline operations, increase revenue, and reduce burnout — helping clinicians leave work on time and rediscover their purpose. Learn more at www.tebra.com.

Our Values

Start with the Customer

We get to know our customers - and their patients - and look at the world through their lens.

Keep It Simple

Healthcare is too complex. We aim to simplify it for everyone.

Stay Entrepreneurial

We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

Better Together

We are diverse, humble, and collaborative. We put the team first and win together.

Celebrate Success

Life is short and joy is underrated. We take time to have fun and celebrate success.

Perks & Benefits

United States: In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for a great workout, or TelusEmployee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

Costa Rica: To assist with all of life’s needs, Tebra also offers a wellness and childcare subsidy and a University/Education discount! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for access to health and fitness apps, or Telus Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

Compliance & Privacy Disclosures

NOTE: Tebra is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

California residents who apply or are recruited for a job with us: please carefully review our California-specific Privacy Notice under the California Consumer Protection Act here: https://www.tebra.com/privacy-policy/california-supplemental-notice/

As part of our commitment to a fair and efficient hiring process, Tebra utilizes BrightHire, an interview intelligence platform, for our phone and video screenings. This technology records and transcribes interviews to help us ensure consistency, reduce bias, and make more informed hiring decisions. By applying for this position, you acknowledge that your interview may be recorded.