Product Marketing Manager (TEMPORARY)

Transformcap; Tijuana; Presencial; MXN 2.158.000 - 2.463.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Work-from-home options

Gympass

Employee assistance program

Educational discounts

Descripción de la vacante

Tebra, a healthcare-focused EHR+ platform, is seeking a product marketing professional who understands the private practice market and can translate complex product value into clear customer messaging. You will own positioning, messaging, and competitive intelligence to drive growth across healthcare providers.

You will collaborate with product, sales, and marketing teams to deliver compelling narratives, enablement materials, and data-driven insights while navigating a fast-paced environment.

Formación

• 4+ years of experience in product marketing, preferably in B2B SaaS.
• Experience developing positioning and messaging for complex products in regulated and competitive markets.
• Strong analytical and research skills with a proven voice of the customer track record.

Responsabilidades

• Conduct market research to identify customer needs, preferences, and trends.
• Develop product positioning, messaging, and value propositions for target audiences.
• Partner with product management to ensure products meet customer needs and deliver value.
• Collaborate with sales to develop enablement materials, including demos and case studies.
• Make complex concepts easy to understand for diverse audiences.
• Analyze and report on metrics like customer acquisition, engagement, and retention.
• Stay updated on industry trends and best practices in product marketing and healthcare.
• Deliver weekly, monthly, and quarterly competitive intelligence drawing on data and customer voice.

Conocimientos

Product marketing

Voice of the customer

Market research

B2B SaaS

Healthcare domain

Descripción del empleo

Tebra only initiates contact with candidates via email from an official Tebra email address (@tebra.com, @patientpop.com, or @kareo.com) or through our applicant tracking system, Greenhouse. We will only ask you to provide sensitive personal information through our official application portal — not via social media or text message. We do not conduct interviews via instant messaging.

About The Role

We’re looking for a candidate who is passionate about healthcare, and providing independent healthcare practitioners the best single solution for delivering high quality care to patients. If you nerd out on positioning and messaging, love diving deep into market research and competitive intelligence, and think any time spent talking to customers is time well spent, this is the job for you. This role serves as the nexus of knowledge for EHR and care delivery products for the private practice market.

Your Area of Focus

• Conduct market research and analysis to identify customer needs, preferences, and trends
• Develop product positioning, messaging, and value propositions that resonate with target audiences
• Partner with product management to ensure that our products and services are meeting customer needs and delivering value
• Collaborate with the sales team to develop sales enablement materials, including presentations, demos, and case studies
• Make complex concepts easy to understand
• Analyze and report on key metrics, including customer acquisition, engagement, and retention
• Stay up-to-date on industry trends and best practices related to product marketing and healthcare to identify trends and emerging opportunities.
• Deliver weekly, monthly and quarterly competitive intelligence that draws on internal and external data, research and analysis and uses the voice of our customer.

Your Professional Qualifications

• 4+ years of experience in product marketing, preferably in B2B SaaS preferred. Healthcare technology and EHR experience is a plus.
• Strong analytical and research skills with a proven track record in voice of the customer activities.
• Experience developing positioning and messaging for complex products in heavily regulated and competitive markets.
• Strong understanding of B2B and B2C marketing best practices
• Excellent written and verbal communication skills
• Ability to work independently and in a fast-paced environment

We are dedicated to attracting and retaining top talent with competitive and fair compensation. For this position, this range reflects our Zone 1 (National Average) pay band. Your specific compensation is thoughtfully determined by your experience, qualifications, the specific requirements of the role, and your Geo Zone. Our geo-zone system ensures your pay is competitive for your location, recognizing varying costs of labor across regions.Our four geo zones are designed to reflect this:Zone 1: National AverageZone 2: Moderately Higher Cost RegionsZone 3: High-Cost RegionsZone 4: Lower-Cost RegionsBeyond base compensation, Tebra offers eligible employees the opportunity for variable pay and a robust benefits package, reflecting our commitment to your overall well-being. In compliance with California pay transparency laws, the specific compensation range applicable to your Geo Zone will be shared during your initial talent screen.

Zone 1 (National Average): $127,000 USD - $145,000 USD

About Tebra

Tebra is the only all-in-one EHR+ platform built exclusively for independent healthcare practices. Designed to replace the clunky, fragmented tools built for corporate systems, Tebra connects EHR software, billing, automation, telehealth solution, and marketing — so providers can spend less time on admin and more time with patients. More than 42,000 private practices trust Tebra to streamline operations, increase revenue, and reduce burnout — helping clinicians leave work on time and rediscover their purpose. Learn more at www.tebra.com.

Our Values

Start with the Customer

We get to know our customers - and their patients - and look at the world through their lens.

Keep It Simple

Healthcare is too complex. We aim to simplify it for everyone.

Stay Entrepreneurial

We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

Better Together

We are diverse, humble, and collaborative. We put the team first and win together.

Celebrate Success

Life is short and joy is underrated. We take time to have fun and celebrate success.

Perks & Benefits

United States: In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for a great workout, or TelusEmployee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

Costa Rica: To assist with all of life’s needs, Tebra also offers a wellness and childcare subsidy and a University/Education discount! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for access to health and fitness apps, or Telus Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

Compliance & Privacy Disclosures

NOTE: Tebra is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

California residents who apply or are recruited for a job with us: please carefully review our California-specific Privacy Notice under the California Consumer Protection Act here: https://www.tebra.com/privacy-policy/california-supplemental-notice/

If you would like to report a fraudulent Tebra job posting, please contact us at [e-mail] and consider reporting your experience to the FBI's Internet Crime Complaint Center or the Better Business Bureau to help keep others safe online, too.

As part of our commitment to a fair and efficient hiring process, Tebra utilizes BrightHire, an interview intelligence platform, for our phone and video screenings. This technology records and transcribes interviews to help us ensure consistency, reduce bias, and make more informed hiring decisions. By applying for this position, you acknowledge that your interview may be recorded.