Senior CX & Social Media Insights Analyst

DiDi Global; Ciudad de México; In loco; MXN 400.000 - 700.000; Tempo pieno

Descrizione del lavoro

DiDi Global Inc. is expanding its Customer Experience team in Mexico City. The role focuses on monitoring social media channels, generating insights, and applying AI tools to accelerate analysis and reporting. You will collaborate with Marketing, Safety & Security, Risk, Fraud, Brand, and Legal teams to improve the user journey.

The ideal candidate has 3–5 years in social media insights or related fields, strong analytics, and familiarity with tools like Brandwatch, Sprinkler, and Stilingue.

Competenze

• 3-5 years of experience in social media insights, competitive intelligence, or a similar role.

Mansioni

• Plan and execute monitoring and analysis of social media activity to identify opportunities and generate insights.
• Plan and execute the use of advanced listening tools to track trends, conversations, and brand sentiment.
• Plan and execute light user research activities (surveys, interviews, desk research).
• Plan and execute data analysis on research and listening outputs, translating data into actionable insights.
• Plan and execute the use of AI tools to accelerate insight generation, synthesis, and reporting.
• Collaborate with Marketing, Safety & Security, Risk, Fraud, Brand, and Legal teams to deliver insights.
• Monitor market trends, competitor activities, and emerging risks across Food, Ridesharing, Fintech.
• Stay updated on social media features and trends; serve as SME for cross-functional teams.

Conoscenze

Social media insights

Listening tools

Data analysis

User research

AI tools

Communication

Cross-functional collaboration

Formazione

Bachelor's degree in Marketing/Communications/Business

Strumenti

Brandwatch

Sprinkler

Stilingue

Descrizione del lavoro

DiDi Global Inc. is expanding its Customer Experience team in Mexico City. The role focuses on monitoring social media channels, generating insights, and applying AI tools to accelerate analysis and reporting. You will collaborate with Marketing, Safety & Security, Risk, Fraud, Brand, and Legal teams to improve the user journey.

The ideal candidate has 3–5 years in social media insights or related fields, strong analytics, and familiarity with tools like Brandwatch, Sprinkler, and Stilingue.