Senior CRM Strategist: Personalization & Lifecycle Growth

Ten Lifestyle Group; Ciudad de México; Hybrid; MXN 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Hybrid working

Paid time off

Sabbatical after 5 years

Employee discounts

Travel and work

Job summary

Ten Lifestyle Group is hiring a Senior CRM Specialist to lead CRM campaigns and automations for the Americas team. The role focuses on personalisation, optimisation, and driving engagement and lifetime value through data-driven CRM strategy and execution.

The position requires collaboration with Marketing, Product, Data and Technology, with governance and privacy at its core. Located in Mexico City within a hybrid working model.

Qualifications

• Significant experience in CRM or lifecycle marketing, ideally within a consumer, membership, or subscription-led business.
• Hands-on experience with CRM platforms (Braze or Klaviyo or similar).
• Proven delivery of automated journeys and personalised campaigns at scale.
• Strong analytical mindset translating data into insights.
• Excellent stakeholder management and communication skills.
• Strong technical understanding of CRM data architecture, segmentation, automation logic, and integrations.
• Fluent in English.

Responsibilities

• Own planning and delivery of CRM campaigns and automated journeys across email and other CRM channels.
• Translate objectives into CRM strategy to drive engagement, conversion and retention.
• Lead the end-to-end strategy for email marketing including planning, segmentation, automation, and optimisation.
• Design, build and optimise multi-step CRM journeys (onboarding, activation, engagement, reactivation).
• Develop personalised content using behavioural, transactional and preference data.
• Ensure campaigns are delivered accurately and on time.
• Drive list growth, segmentation, personalisation and targeting strategies.
• Monitor CRM performance and provide insights to stakeholders.
• Collaborate with Marketing, Product, Data and Tech teams.
• Ensure compliance with data privacy and governance standards.

Skills

CRM strategy

Campaign management

Personalisation

Data analytics

Stakeholder management

English fluency

Tools

Braze

Klaviyo

Job description

Ten Lifestyle Group is hiring a Senior CRM Specialist to lead CRM campaigns and automations for the Americas team. The role focuses on personalisation, optimisation, and driving engagement and lifetime value through data-driven CRM strategy and execution.

The position requires collaboration with Marketing, Product, Data and Technology, with governance and privacy at its core. Located in Mexico City within a hybrid working model.