Senior Category Purchaser Turned Components

Continental Ag; Región Centro; On-site; MXN 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Career development opportunities

Dynamic and collaborative environment

Job summary

Continental Ag in Guadalajara, Jalisco, seeks an experienced Category Manager to oversee Beverages and Snacks, driving sales, profitability, and market share growth. Develop and implement category strategies while analyzing market trends, portfolio management, and collaboration with sales, marketing, and supply chain teams.

The ideal candidate has strong analytical skills, retail and FMCG knowledge, and the ability to manage complex categories in a dynamic market.

Qualifications

• Minimum 6 years in Category Management, Brand Management, or related FMCG role.
• Experience in beverages and/or snacks is preferred.
• Strong analytical and quantitative skills with data interpretation ability.
• Excellent understanding of retail dynamics and trade marketing.

Responsibilities

• Develop and execute strategic plans for Beverages and Snacks to achieve sales and market share goals.
• Analyze market data, sales performance, and consumer insights to identify growth opportunities.
• Manage product assortment, pricing, promotion, and placement strategies across channels.
• Collaborate with marketing to create go-to-market plans and campaigns.
• Work with sales to ensure effective retail execution and profitability.
• Negotiate with key suppliers and manage product lifecycle and inventory.
• Present category performance reviews and strategic recommendations to senior leadership.
• Stay abreast of industry trends and regulatory changes affecting FMCG in Mexico.

Skills

Category management

Analytics

Negotiation

Retail dynamics

MS Office (Excel, PowerPoint)

Cross-functional collaboration

Education

Bachelor's degree in Business Administration/Marketing/Economics

MBA (strong plus)

Tools

Category management software

MS Office Suite

Pricing & promotion tools

Job description

Our client, a major player in the Bienes de Consumo Masivo (FMCG) industry, is seeking an experienced and results-driven Category Manager to oversee their Beverages and Snacks categories in Guadalajara, Jalisco. This critical role involves developing and implementing category strategies that drive sales, profitability, and market share growth.

About the Role

Our client, a major player in the Bienes de Consumo Masivo (FMCG) industry, is seeking an experienced and results-driven Category Manager to oversee their Beverages and Snacks categories in Guadalajara, Jalisco. This critical role involves developing and implementing category strategies that drive sales, profitability, and market share growth. You will be responsible for analyzing market trends, identifying consumer needs, managing product portfolios, and collaborating closely with sales, marketing, and supply chain teams. The ideal candidate possesses strong analytical skills, a deep understanding of the retail and FMCG landscape, and a proven ability to manage complex product categories. This position requires a strategic thinker who can drive innovation and maintain a competitive edge in the dynamic beverage and snack market of Guadalajara.

Key Responsibilities

• Developing and executing strategic plans for the Beverages and Snacks categories to achieve sales, profit, and market share objectives.
• Analyzing market data, sales performance, consumer insights, and competitor activities to identify growth opportunities.
• Managing the entire product lifecycle, including product assortment, pricing, promotion, and placement strategies.
• Collaborating with the marketing team to develop and implement effective go-to-market plans and promotional campaigns.
• Working closely with the sales team to ensure effective execution at the retail level.
• Managing relationships with key suppliers and negotiating favorable terms.
• Monitoring inventory levels and collaborating with the supply chain team to ensure product availability.
• Identifying opportunities for new product development and innovation within the categories.
• Presenting category performance reviews and strategic recommendations to senior leadership.
• Staying abreast of industry trends, regulatory changes, and emerging consumer preferences.

Requirements

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field; MBA is a strong plus.
• Minimum of 6 years of experience in Category Management, Brand Management, or a related role within the FMCG sector.
• Proven track record of successfully managing and growing product categories, preferably in beverages and/or snacks.
• Strong analytical and quantitative skills, with the ability to interpret complex data.
• Excellent understanding of retail dynamics, trade marketing, and consumer behavior.
• Proficiency in category management software and MS Office Suite (Excel, PowerPoint).
• Strong negotiation, communication, and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Fluency in Spanish is essential; English proficiency is an advantage.
• Must be willing to work full-time from our Guadalajara office.

Benefits

• Competitive salary and a comprehensive benefits package, including performance bonuses.
• Opportunity to manage significant categories within a leading FMCG company.
• Professional development and career advancement opportunities.
• Dynamic and collaborative work environment in Guadalajara.