Senior Campaign Data & Ops Analyst | Flexible Hours

Blend360; Región Centro; On-site; MXN 700,000 - 900,000; Full time

Benefits offered by this job

Christmas Bonus

Saving Fund

MetLife Life Insurance with funeral""s

MetLife Medical Insurance including"d

Vacation days

Flexible working options

English lessons

Job summary

Blend is a premier AI services provider seeking a Senior Campaign Data Analyst to support Digital Prospects Marketing and Campaign Operations Retainer. You will analyze large datasets using Python and SQL, develop actionable insights, and support campaign strategy through audience analysis and performance reporting.

Responsibilities span data analysis, audience management, and stakeholder collaboration, with a focus on scalable processes and quality control.

Qualifications

• 5+ years hands-on Python data analysis and SQL; ability to write complex queries and optimize performance.
• Experience with CRM/marketing platforms (Adobe Campaign, SFMC, Marketo, Eloqua).
• Experience with Power BI or Tableau for visualization.
• Advanced Excel skills for data analysis and QA.
• Experience with email/digital marketing campaigns and audience management.

Responsibilities

• Perform advanced data analysis using Python and SQL to support digital marketing campaigns, campaign operations, and performance optimization.
• Analyze customer, prospect, audience, and campaign data to identify trends, opportunities, anomalies, and actionable insights.
• Conduct complex campaign performance analyses to support marketing strategy, optimization, and business decision-making.
• Develop a strong understanding of business objectives, audience strategies, campaign requirements, and underlying data mappings to ensure accurate execution and reporting.
• Own end-to-end campaign operations, from audience selection and campaign setup through execution, validation, and reporting.
• Build, validate, and optimize marketing audiences for digital campaigns across multiple data sources.
• Deliver accurate audience files and ensure flawless campaign execution through QC processes.
• Create dashboards and reports to monitor KPIs and marketing performance.

Skills

Python (Pandas)

SQL

CRM platforms

Power BI

Tableau

Excel

Email marketing

Campaign operations

Audience management

Data analysis

Tools

Adobe Campaign

Salesforce Marketing Cloud

Marketo

Eloqua

Job description

Blend is a premier AI services provider seeking a Senior Campaign Data Analyst to support Digital Prospects Marketing and Campaign Operations Retainer. You will analyze large datasets using Python and SQL, develop actionable insights, and support campaign strategy through audience analysis and performance reporting.

Responsibilities span data analysis, audience management, and stakeholder collaboration, with a focus on scalable processes and quality control.