Senior Campaign Data & Ops Analyst — Flexible Work

Blend; Región Centro; Hybrid; MXN 720,000 - 1,080,000; Full time

Benefits offered by this job

Christmas Bonus

Saving Fund

Food/grocery vouchers

Home Office allowance

Job summary

Blend is seeking a Senior Campaign Data Analyst to support Digital Prospects Marketing and Campaign Operations Retainer. The role focuses on analyzing large campaign datasets, delivering insights, and supporting audience strategy and performance reporting.

The ideal candidate will combine Python and SQL expertise with experience in big data environments, campaign audience building, and complex analyses to drive marketing decisions and optimization.

Qualifications

• 5+ years of hands-on experience with Python for data analysis and advanced SQL skills.
• Knowledge of CRM and marketing automation platforms (Adobe Campaign, Salesforce Marketing Cloud, Marketo, Eloqua).
• Experience with visualization tools such as Power BI or Tableau.
• Advanced Excel skills for data analysis, reporting, validation, reconciliation, and quality checks.

Responsibilities

• Perform advanced data analysis using Python and SQL to support digital marketing campaigns, campaign operations, and performance optimization.
• Analyze customer, prospect, audience, and campaign data to identify trends, opportunities, anomalies, and actionable insights.
• Conduct complex campaign performance analyses to support marketing strategy, optimization, and business decision-making.
• Own end-to-end campaign operations, from audience selection and campaign setup through execution, validation, and reporting.
• Build, validate, and optimize marketing audiences across multiple data sources.

Skills

Python

SQL

Audience Management

Marketing Analytics

Excel

Tools

Power BI

Tableau

CRM Platforms

Excel

ETL

Job description

Blend is seeking a Senior Campaign Data Analyst to support Digital Prospects Marketing and Campaign Operations Retainer. The role focuses on analyzing large campaign datasets, delivering insights, and supporting audience strategy and performance reporting.

The ideal candidate will combine Python and SQL expertise with experience in big data environments, campaign audience building, and complex analyses to drive marketing decisions and optimization.