Senior Business Analytics

Omnicom Media; Ciudad de México; On-site; MXN 480,000 - 640,000; Full time

Job summary

Omnicom Media in Mexico City is seeking a seasoned Analytics Specialist to lead cross-channel measurement and brand lift studies. You will design surveys, collect data, and perform rigorous analysis to inform media strategies for multiple clients.

The role requires hands-on experience with BI tools, advanced Excel, and Python, with a focus on driving data-driven decisions and clear client communication.

Qualifications

• Bachelor’s degree in Mathematics, Economics, Marketing, Industrial Engineering, or a related field.
• 3-4 years of analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency media planning and execution.

Responsibilities

• Build a deep understanding of each client’s strategic issues, priorities and competitive position.
• Support measurement plan development for cross channel campaigns. Show clear understanding of KPIs for each channel and the role each channel plays in the funnel.
• Manage projects with strong organizational skills and a process driven mindset. Deliver work on time and with high quality.
• Build and present media performance reports and points of view to clients with confidence across phone, video and in-person settings.
• Design and measure A/B tests and incrementality tests. Define hypotheses. Communicate the impact of results. Use learnings to shape media test roadmaps and strategies.
• Contribute to consumer segmentation and audience identification work.

Skills

Brand lift studies

Data analysis

Audience segmentation

Cross-channel analytics

Education

Bachelor’s degree in Mathematics, Economics, Marketing, Industrial Engineering, or related field

Tools

Datorama

Adobe Analytics

Facebook Ads Manager

Excel (Advanced)

Python

Job description

• Bachelor´s degree in Mathematics, Economics, Marketing, Industrial Engineering, or a related field
• 3-4 years of experience in analytics within advertising, management consulting, marketing or digital consulting.
• Knowledge of agency media planning and execution.

Required skills

• Experience managing brand lift studies from survey design through data collection and analysis.
• Experience using Datorama or other business intelligence tools. Comfort with media platforms and web analytics platforms including Adobe Analytics, Facebook Ads Manager, search platforms and programmatic DSPs.
• Advanced Excel skills including VLOOKUP, classification tables and pivot tables. Working knowledge of Python preferred..

Technical knowledge

• Knowledge of marketing analytics and data including attribution modeling, marketing mix modeling, cookieless technology, first party and third party data, brand lift studies, aggregated data and user level data.
• Strong analytical and critical thinking skills. Ability to identify and clarify strategic and operational issues related to data and analytics and drive those issues to resolution.
• Understanding of audience based marketing and data driven advertising.
• Experience managing brand lift studies from survey design through data collection and analysis.

Responsibilities

• Build a deep understanding of each client’s strategic issues, priorities and competitive position.
• Support measurement plan development for cross channel campaigns. Show clear understanding of KPIs for each channel and the role each channel plays in the funnel.
• Manage projects with strong organizational skills and a process driven mindset. Deliver work on time and with high quality.
• Build and present media performance reports and points of view to clients with confidence across phone, video and in-person settings.
• Design and measure A/B tests and incrementality tests. Define hypotheses. Communicate the impact of results. Use learnings to shape media test roadmaps and strategies.
• Contribute to consumer segmentation and audience identification work.