Sales Enablement Content Specialist

LeadVenture; México; A distancia; MXN 558,000 - 932,000; Jornada completa

Descripción de la vacante

A leading SaaS provider in Mexico is seeking a Content Specialist to create and manage sales content. This role involves collaboration with various teams to ensure the content aligns with sales strategies and improves sales effectiveness. Ideal candidates will have experience in content marketing and a strong understanding of the sales process. Join a diverse team committed to innovation and excellence.

Formación

• Proven experience in content creation or content marketing, preferably in sales enablement.
• Strong understanding of the sales process and how content supports each stage of the buyer’s journey.
• Excellent written and verbal communication skills focused on clarity and brand consistency.

Responsabilidades

• Develop and maintain a library of sales content like pitch decks and email templates.
• Manage the Sales Enablement platform, ensuring content is searchable and up-to-date.
• Partner with teams to understand content needs and align messaging.

Conocimientos

Content creation

Copywriting

Sales Enablement

Analytical mindset

Project management

Communication skills

Herramientas

Highspot

Seismic

Salesforce

Descripción del empleo

LeadVenture is seeking a Content Specialist to join our sales team! This role focuses on creating, curating, and managing content to support sales effectiveness and efficiency. The specialist ensures content is accessible, relevant, and aligned with sales needs at each stage of the sales cycle. Collaboration with Sales, Marketing, and Product teams is essential to produce high-quality materials that enhance sales enablement initiatives.

Key Responsibilities:

1. Develop and maintain a comprehensive library of sales content, such as pitch decks, case studies, product documentation, email templates, and sales scripts. Update content based on product, service, or strategy changes, ensuring alignment with sales strategies, products, and customer personas through collaboration with relevant teams.
2. Manage the Sales Enablement platform (e.g., Highspot, Seismic) by organizing, tagging, uploading, and ensuring content is searchable, up-to-date, and accessible. Monitor content usage and effectiveness to identify improvement opportunities.
3. Partner with Sales managers, Enablement leaders, Marketing, and Product teams to understand content needs, align messaging and branding, and incorporate new product updates into sales materials.
4. Assist in developing and optimizing content strategies by identifying gaps, prioritizing content creation, and assessing effectiveness through metrics and feedback to recommend improvements.
5. Support sales training initiatives by creating training materials, guides, onboarding resources, and gathering feedback from sales reps on content utility and gaps.
6. Ensure all content adheres to company guidelines for tone, style, branding, and compliance by implementing governance policies, maintaining version control, and collaborating with relevant teams for review and approval.

Skills and Qualifications:

• Proven experience in content creation, copywriting, or content marketing, preferably in sales enablement.
• Strong understanding of the sales process and how content supports each stage of the buyer’s journey.
• Proficiency with Sales Enablement platforms and CRM tools (e.g., Highspot, Seismic, Salesforce).
• Excellent written and verbal communication skills focused on clarity, conciseness, and brand consistency.
• Strong project management and organizational skills for effective collaboration.
• Analytical mindset to measure content effectiveness and identify improvements.

Performance Metrics:

• Content usage and engagement metrics (views, downloads, interactions).
• Feedback from sales teams on content relevance and quality.
• Implementation of content strategy initiatives and impact on sales performance.
• Timeliness and quality of content updates and revisions.

Interested but unsure if you meet all qualifications? We encourage you to apply! Our job descriptions outline our ideal candidate, but we value diverse experiences and potential.

Who are we?

LeadVenture is a leading SaaS provider of digital retailing, eCommerce, digital marketing, and eCatalog solutions for dealerships across various industry verticals including powersports, marine, RV, pre-owned auto, agriculture, and more. Our brands include Dealer Spike, Dealer Spike Canada, Dealer Car Search, Frazer, Net Driven, and Interact RV. With offices in the US, Canada, Mexico, Belize, UK, India, and The Netherlands, we are an international company committed to innovation and excellence.

We are an equal employment opportunity employer, committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, national origin, age, disability, or veteran status.