Sales and Marketing Analyst

Alcon; Ciudad de México; Híbrido; MXN 360.000 - 600.000; Jornada completa

Descripción de la vacante

Alcon in Mexico City is seeking a Marketing Analyst to turn sales, customer, and market data into insights that drive commercial decisions. You will partner with Sales, Marketing, Finance, IT, and Data & Analytics to gather requirements and translate business needs into analytical solutions.

You will develop dashboards, KPIs, forecasts, and market sizing analyses, and support planning, product launches, ROI measurement, and territory analysis.

Formación

• Bachelor's degree or equivalent in related field.
• 2-4 years of relevant experience in marketing analytics or related areas.
• Strong English communication with stakeholders.
• Proficient SQL to query data from a data warehouse.
• Advanced Excel skills and large dataset analysis.

Responsabilidades

• Analyze sales, customer, market data to identify trends and risks.
• Develop reports, dashboards, KPIs, forecasts, and market sizing analyses.
• Collaborate with stakeholders to translate questions into data needs.
• Support commercial initiatives including quarterly reviews and planning.
• Partner with cross-functional teams for data integration and quality improvements.

Conocimientos

SQL

Excel

English communication

Analytical reasoning

Team collaboration

Educación

Bachelor's degree

Herramientas

Alteryx

Tableau

Descripción del empleo

Marketing Analyst

Mexico City, Hybrid

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

As a Marketing Analyst supporting the US Surgical Sales & Marketing Analytics team , you will be trusted to turn complex sales, customer, and market data into clear insights that support commercial decision-making. You will work directly with stakeholders across Sales, Marketing, Commercial Excellence, Finance, IT, and Data & Analytics to gather requirements, translate business needs into analytical solutions, and turn findings into actionable recommendations.

In this role, a typical day will include:

• Analyzing sales, customer, market, claims, and other internal and external data to identify trends, opportunities, customer dynamics, and potential business risks.
• Developing and maintaining reports, dashboards, KPIs, forecasts, market-sizing analyses, and performance measures to support Sales and Marketing planning and decision-making.
• Partnering directly with business stakeholders to gather requirements, translate business questions into data and analytical needs, and communicate findings through clear visualizations and actionable recommendations.
• Supporting key commercial initiatives, including Quarterly Business Reviews, annual planning, targeting, territory and quota analysis, product launches, marketing effectiveness, ROI measurement, and Salesforce-related reporting.
• Collaborating with Data & Analytics, Automation, IT, and other cross-functional partners to support data integration, reporting, data quality, testing, documentation, and process improvements within a lean and collaborative team.

WHAT YOU'LL BRING TO ALCON:

• Bachelor's degree or an equivalent combination of education and directly related experience.
• 2-4 years of relevant experience in marketing analytics, sales analytics, commercial analytics, business intelligence, sales operations, or a related field.
• Strong English communication skills , with the ability to work directly with technical and non-technical stakeholders, gather requirements, and clearly communicate analytical findings and recommendations.
• Strong SQL skills to create queries and extract data from a data warehouse, along with advanced Microsoft Excel skills and experience analyzing and interpreting large datasets.
• Strategic and analytical mindset with the ability to understand the bigger picture, solve business problems, and translate data into actionable insights.
• Collaborative and team-oriented approach, with a willingness to share responsibilities, support colleagues, and work across different stakeholder groups as business needs evolve.
• Experience with Alteryx and Tableau is a plus , as is experience with statistical modeling, forecasting, market sizing, segmentation, targeting, or similar analytical techniques.

HOW YOU CAN THRIVE AT ALCON:

• Own meaningful analytical work that helps influence Sales and Marketing decisions across the US Surgical business.
• Gain exposure to multiple functions by partnering with Sales, Marketing, Commercial Excellence, Finance, IT, Automation, and Data & Analytics.
• Be part of a lean, collaborative team where colleagues share responsibilities, help each other, and work together to deliver high-quality insights.

Alcon Careers

See your impact at alcon.com/careers.

Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.