Social Media Manager

Empresa Confidencial; Ciudad de México; On-site; MXN 420,000 - 540,000; Full time

Job summary

Empresaconfidencial is seeking a creative Social Media Manager to lead our social presence across Instagram, TikTok, Facebook, and YouTube. You will develop content strategies, manage calendars, and drive engagement aligned with brand goals.

You will collaborate with marketing, PR, design, and influencers, analyze performance, and stay ahead of trends to grow reach and strengthen brand voice in fashion, beauty, lifestyle, and retail sectors.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• +5 years of experience in Social Media Management or Digital Marketing.
• Proven experience managing social media for consumer brands (fashion/beauty/lifestyle/retail).
• Strong knowledge of Instagram, TikTok, Facebook, and YouTube.
• Advanced English communication skills.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand objectives.
• Manage and oversee social media platforms (Instagram, TikTok, Facebook, YouTube) and other relevant channels.
• Plan, create, and manage engaging content calendars.
• Lead creation of creative and relevant content, including videos, reels, stories, and posts.
• Monitor social media trends, competitors, and emerging platforms to identify growth opportunities.
• Collaborate with marketing, PR, design, and creative teams to ensure brand consistency.
• Manage influencer collaborations and social media campaigns.
• Analyze social media performance, prepare reports, and provide actionable insights.
• Monitor audience engagement, community feedback, and brand reputation.
• Optimize content strategies based on performance metrics and audience behavior.
• Stay up to date with digital marketing trends, platform updates, and new content formats.

Skills

Advanced English

Creative thinking

Storytelling

Education

Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or related field

Job description

Social Media Manager

Position Overview

We are looking for a creative, strategic, and results-driven Social Media Manager to lead and develop our social media presence across multiple platforms. This role will be responsible for creating engaging content strategies, strengthening brand awareness, driving audience engagement, and supporting business objectives through innovative social media initiatives.

The ideal candidate has a strong understanding of digital trends, fashion, lifestyle, and consumer behavior, with the ability to turn insights into impactful content and campaigns.

Key Responsibilities

• - Develop and execute comprehensive social media strategies aligned with brand objectives.
• - Manage and oversee social media platforms, including Instagram, TikTok, Facebook, YouTube, and other relevant channels.
• - Plan, create, and manage engaging content calendars.
• - Lead the creation of creative and relevant content, including videos, reels, stories, and posts.
• - Monitor social media trends, competitors, and emerging platforms to identify growth opportunities.
• - Collaborate with marketing, PR, design, and creative teams to ensure brand consistency.
• - Manage influencer collaborations and social media campaigns.
• - Analyze social media performance, prepare reports, and provide actionable insights.
• - Monitor audience engagement, community feedback, and brand reputation.
• - Optimize content strategies based on performance metrics and audience behavior.
• - Stay up to date with digital marketing trends, platform updates, and new content formats.

Requirements

• - Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field.
• - +5 years of experience in Social Media Management or Digital Marketing.
• - Proven experience managing social media accounts for consumer brands, preferably in fashion, beauty, lifestyle, or retail.
• - Strong knowledge of Instagram, TikTok, Facebook, and YouTube.
• - Experience developing social media strategies and content calendars.
• - Understanding of social media analytics, KPIs, and performance metrics.
• - Experience working with influencers and content creators.
• - Strong creative thinking and storytelling skills.
• - Excellent communication, organizational, and project management skills.
• - Ability to manage multiple projects and meet tight deadlines.
• - Advanced English communication skills.

Preferred Qualifications

• - Experience working for fashion, e-commerce, or fast-paced retail companies.
• - Knowledge of social media advertising and paid campaigns.
• - Experience with social media management tools and analytics platforms.
• - Understanding of content trends, viral marketing, and digital communities.
• - Experience coordinating content production, photoshoots, and video campaigns.