Remote Marketing Measurement & Incrementality Scientist

Visa Hunt; México; Presencial; MXN 700.000 - 1.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Descripción de la vacante

FBS seeks a Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics. This role will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

The ideal candidate will have 3+ years in Analytics, a technical degree, fluent English, and experience with large datasets, causal inference, and with R/Python, SQL, and Power BI.

Formación

• 3+ years of experience in Analytics and/or Data Science.
• Bachelor’s degree in a technical field.
• Fluency in English
• Experience with large and complex datasets.
• Experience applying causal inference tools to real-life problems.
• Experience with experimental design and incrementality testing.
• Working knowledge of R or Python, SQL, and PowerBI.

Responsabilidades

• Planning and implementing incrementality tests.
• Analyzing output of MMM models.
• Developing other forms of marketing measurement to provide a full picture of marketing effectiveness.
• Communicating results to leadership and stakeholders.

Conocimientos

Analytics

Causal Inference

Experimental Design

R/Python

SQL

PowerBI

Fluent English

Educación

Bachelor's degree in a technical field

Herramientas

SQL

Python

R

Descripción del empleo

FBS seeks a Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics. This role will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

The ideal candidate will have 3+ years in Analytics, a technical degree, fluent English, and experience with large datasets, causal inference, and with R/Python, SQL, and Power BI.