Remote FMCG Digital Marketing Specialist

La Competidora Ferretera; Delicias; Remote; MXN 350,000 - 550,000; Full time

Benefits offered by this job

competitive salary

comprehensive benefits package

flexible working hours

opportunities for professional develop

fully remote work arrangement

Job summary

La Competidora Ferretera in Mexico is seeking a talented Digital Marketing Specialist to lead remote campaigns for FMCG brands. You will drive brand awareness, engagement, and online conversions across social media, email, SEO/SEM, and content initiatives.

Collaborate with cross-functional teams, analyze performance with Google Analytics, and optimize strategies. Remote-first role with flexibility and opportunities for professional growth within a dynamic consumer goods company.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 4+ years in digital marketing, with FMCG experience.
• Strong knowledge of social media marketing, content creation, SEO/SEM, and email marketing.
• Proficiency with Google Analytics, Google Ads, and social media management tools.
• Excellent written and verbal communication skills.
• Strong analytical skills to drive data-based decisions.
• Ability to work independently and in remote teams.
• Creative thinker with passion for digital innovation.
• Experience with Canva and Adobe Photoshop is a plus.
• Familiarity with e-commerce platforms is advantageous.

Responsibilities

• Execute and manage digital marketing campaigns across social, email, SEM, and display ads.
• Help develop and implement SEO strategies to boost organic rankings.
• Create engaging content for social media, websites, and newsletters.
• Monitor campaign performance using analytics and social insights.
• Generate regular reports with insights and recommendations.
• Support paid advertising campaigns on Google Ads and social platforms.
• Collaborate with marketing for brand consistency and alignment.
• Stay updated on digital marketing trends in FMCG.
• Assist in managing online communities and social engagement.
• Identify opportunities to improve UX and conversions.
• Contribute to overall digital strategy and innovation.

Skills

Social media marketing

Content creation

SEO/SEM

Email marketing

Google Analytics

Google Ads

Data analysis

Remote work

Communication skills

Graphic design basics

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

Google Analytics

Google Ads

Canva

Adobe Photoshop

Social media management tools

Job description

La Competidora Ferretera in Mexico is seeking a talented Digital Marketing Specialist to lead remote campaigns for FMCG brands. You will drive brand awareness, engagement, and online conversions across social media, email, SEO/SEM, and content initiatives.

Collaborate with cross-functional teams, analyze performance with Google Analytics, and optimize strategies. Remote-first role with flexibility and opportunities for professional growth within a dynamic consumer goods company.