Remote EdTech Content Marketing Specialist

Exl; Mexicali; Hybrid; MXN 300,000 - 520,000; Full time

Job summary

Exl is seeking a Digital Procurement Specialist - Remote to lead content marketing initiatives for an educational technology focus. The role emphasizes creating high-quality written and multimedia content across blogs, websites, social channels, and email campaigns.

Responsibilities include developing a comprehensive content strategy, optimizing for SEO, and collaborating with product and design teams to ensure alignment with business goals.

Qualifications

• Proven ability to produce high‑quality written and multimedia content.
• Experience in blogs, websites, social media, and email campaigns.
• Strong SEO and keyword research skills.

Responsibilities

• Develop and execute a content marketing strategy aligned with objectives.
• Create, edit, publish content including blogs, articles, case studies, whitepapers, infographics, and video scripts.
• Conduct keyword research and optimize content for search engines (SEO).
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with Subject Matter Experts, designers, and marketing teammates to produce high‑quality content.
• Distribute content across social media, email newsletters, and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.

Skills

Content marketing

SEO

Keyword research

Editorial calendar

Content creation

Social media

Email campaigns

Job description

Exl is seeking a Digital Procurement Specialist - Remote to lead content marketing initiatives for an educational technology focus. The role emphasizes creating high-quality written and multimedia content across blogs, websites, social channels, and email campaigns.

Responsibilities include developing a comprehensive content strategy, optimizing for SEO, and collaborating with product and design teams to ensure alignment with business goals.