Remote Content Creator & Social Lead Gen Specialist

HigherOptions; Messico; Remoto; MXN 292.000 - 334.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid vacation

National holidays

Descrizione del lavoro

HigherOptions is seeking a Digital Marketing, Lead Generation & Content Specialist focused on content creation, social media management, video editing, and lead gen for a U.S.-based client in construction and building materials.

The role emphasizes managing paid and organic campaigns, crafting multilingual copy, and turning online engagement into qualified sales leads. Remote work with international opportunities and growth in marketing is offered.

Competenze

• 3–5 years of experience in social media management, content creation, and digital marketing.
• Experience creating content for multiple platforms including Instagram, TikTok, LinkedIn, and Facebook.
• Fluency in English and Spanish with strong writing and communication skills.

Mansioni

• Create, edit, and publish social media content across major platforms.
• Manage social channels: calendar, comments, and inquiries to drive leads.
• Write captions, hooks, scripts, and ad copy in English and Spanish.
• Develop paid and organic campaigns, define audiences and geo-targeting.
• Tailor strategies to construction-related industries and buyer journeys.
• Monitor performance metrics and run A/B tests with reports and recommendations.
• Research competitors and trends; test new lead-generation channels.
• Coordinate with designers, clients, and sales teams to route qualified leads.
• Support other marketing and sales activities as needed.

Conoscenze

Social media management

Content creation

Video editing

Lead generation

Copywriting

Bilingual English/Spanish

Analytics

CRM platforms

Strumenti

Canva

CapCut

Adobe Premiere

Photoshop

HubSpot

Mailchimp

Google Analytics

Descrizione del lavoro

HigherOptions is seeking a Digital Marketing, Lead Generation & Content Specialist focused on content creation, social media management, video editing, and lead gen for a U.S.-based client in construction and building materials.

The role emphasizes managing paid and organic campaigns, crafting multilingual copy, and turning online engagement into qualified sales leads. Remote work with international opportunities and growth in marketing is offered.