Remote Content Marketing Specialist for EdTech Growth

Lalamove; Veracruz; Teletrabalho; MXN 320 000 - 520 000; Tempo integral

Resumo da oferta

Lalamove's client, a prominent educational technology company, seeks a remote Content Marketing Specialist to craft and execute a compelling content strategy. You will produce high-quality written and multimedia content across blogs, websites, social media, and email campaigns from anywhere.

You will conduct keyword research, optimize content for SEO, manage editorial timelines, and collaborate with designers and subject matter experts to drive audience engagement and conversions.

Qualificações

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3+ years of experience in content marketing, copywriting, or digital marketing.
• Proven ability to create high-quality, engaging content for diverse audiences.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and proofreading skills in Spanish; English a plus.
• Experience with CMS like WordPress and basic analytics.

Responsabilidades

• Develop and execute a comprehensive content marketing strategy.
• Create, edit, and publish engaging content including blogs, whitepapers, and video scripts.
• Conduct keyword research and optimize content for SEO.
• Manage the editorial calendar and ensure timely delivery.
• Collaborate with subject matter experts, designers, and marketing teammates.
• Distribute content across social media, newsletters, and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with industry trends in content marketing, SEO, and digital media.
• Ensure all content adheres to brand voice and style guidelines.

Conhecimentos

Content marketing

Copywriting

SEO

WordPress CMS

Analytics

Formação académica

Bachelor's degree in Marketing

Ferramentas

WordPress

Google Analytics

Descrição da oferta de emprego

Lalamove's client, a prominent educational technology company, seeks a remote Content Marketing Specialist to craft and execute a compelling content strategy. You will produce high-quality written and multimedia content across blogs, websites, social media, and email campaigns from anywhere.

You will conduct keyword research, optimize content for SEO, manage editorial timelines, and collaborate with designers and subject matter experts to drive audience engagement and conversions.