Remote Digital Marketing Specialist — Growth & ROI

MercadoLibre, Inc.; Tijuana; Remote; MXN 350,000 - 600,000; Full time

Benefits offered by this job

Fully remote work arrangement

Professional development opportunities

Health, dental, and vision insurance

Paid time off and holidays

Access to cutting-edge marketing tools

Job summary

Our client, a prominent educational technology company, is seeking a Digital Marketing Specialist to join their fully remote team. The role focuses on developing and executing online marketing strategies to improve brand visibility, generate qualified leads, and support business objectives.

You will oversee SEO, SEM, social media advertising, and email marketing, with a data-driven approach and continuous optimization.

Qualifications

• 3+ years in digital marketing roles.
• Strong understanding of SEO, SEM, content, social and email marketing.
• Proficiency with Google Analytics, Google Ads, and social platforms.

Responsibilities

• Develop and manage online marketing strategies across SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize rankings and campaigns.
• Manage and optimize paid advertising campaigns (Google Ads, social ads) to maximize ROI and hit CPA goals.
• Create engaging content for blogs, social posts, and newsletters.
• Monitor website traffic and campaign performance with analytics tools.

Skills

SEO

SEM

Content marketing

Social media marketing

Email marketing

Analytics

Data-driven decisions

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

SEMrush/Ahrefs

Job description

Our client, a prominent educational technology company, is seeking a Digital Marketing Specialist to join their fully remote team. The role focuses on developing and executing online marketing strategies to improve brand visibility, generate qualified leads, and support business objectives.

You will oversee SEO, SEM, social media advertising, and email marketing, with a data-driven approach and continuous optimization.