Remote Digital Marketing Specialist - Data-Driven Growth

Brightdrop Virtual Assistants, Llc; México; Remote; MXN 840,000 - 1,213,000; Full time

Job summary

Brightdrop Virtual Assistants, Llc is seeking a driven Digital Marketing Specialist to join our remote-first team. You will develop and execute comprehensive online marketing strategies to enhance brand visibility, generate qualified leads, and support business objectives.

You will manage SEO, SEM, social media advertising, and email campaigns, using data-driven insights to continuously optimize performance and ROI.

Qualifications

• Proven experience of at least 3 years in digital marketing roles.

Responsibilities

• Develop, implement, and manage online marketing strategies across channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Skills

Digital marketing

Data-driven decision making

Analytical thinking

Tools

Google Analytics

Google Ads

SEO tools

Job description

Brightdrop Virtual Assistants, Llc is seeking a driven Digital Marketing Specialist to join our remote-first team. You will develop and execute comprehensive online marketing strategies to enhance brand visibility, generate qualified leads, and support business objectives.

You will manage SEO, SEM, social media advertising, and email campaigns, using data-driven insights to continuously optimize performance and ROI.