Remote Digital Marketing Specialist - Data-Driven Growth

Fedex; Veracruz; Remote; MXN 844,000 - 1,313,000; Full time

Job summary

Fedex is seeking a driven Digital Marketing Specialist for a fully remote role. You will develop and execute comprehensive online strategies across SEO, SEM, social media, and email to boost brand visibility and lead generation.

You will analyze campaign data with Google Analytics and optimize paid campaigns for ROI and CPA, collaborating with cross-functional teams to ensure cohesive messaging.

Qualifications

• 3+ years of experience in digital marketing roles.
• Strong understanding of SEO, SEM, and analytics.
• Remote-friendly with cross-functional collaboration skills.

Responsibilities

• Develop and manage online marketing strategies across SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize rankings.
• Manage paid campaigns (Google Ads, social ads) to improve ROI and CPA.
• Create engaging content for blogs, social media, and email newsletters.
• Monitor website traffic and campaign performance using analytics tools.
• Analyze data, generate reports, and provide actionable recommendations.
• Stay updated on digital marketing trends and best practices.
• Collaborate with design and content teams for cohesive messaging.
• Oversee email marketing campaigns including segmentation and automation.

Skills

Digital marketing

Data-driven decisions

SEO

SEM

Analytics

Content creation

Tools

Google Analytics

Google Ads

SEO tools

Job description

Fedex is seeking a driven Digital Marketing Specialist for a fully remote role. You will develop and execute comprehensive online strategies across SEO, SEM, social media, and email to boost brand visibility and lead generation.

You will analyze campaign data with Google Analytics and optimize paid campaigns for ROI and CPA, collaborating with cross-functional teams to ensure cohesive messaging.