Remote Digital Marketing Specialist - Data-Driven Growth

Solvo Global Careers; Mérida; Remote; MXN 1,034,000 - 1,599,000; Full time

Benefits offered by this job

Fully remote work arrangement

Professional development

Collaborative remote team environment

Health, dental, and vision insurance

Paid time off and holidays

Access to marketing tools and tech

Job summary

Solvo Global Careers is seeking a driven Digital Marketing Specialist for a fully remote position. You will build and execute online marketing strategies across SEO, SEM, social media, and email, focusing on lead generation and brand visibility.

You will analyze data with Google Analytics, optimize campaigns with Google Ads, and collaborate with content creators to deliver cohesive messaging. Excellent English communication is essential.

Qualifications

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Experience with SEO tools (e.g., SEMrush, Ahrefs) is a plus.
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Strong written and verbal communication skills in English.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to work independently and manage multiple projects in a remote setting.
• Self-motivated with a proactive approach to problem-solving.

Responsibilities

• Develop, implement, and manage online marketing strategies across channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize rankings and campaign performance.
• Manage paid campaigns (Google Ads, social media) to maximize ROI and achieve CPA goals.
• Create engaging content for blogs, social updates, and email newsletters.
• Monitor website traffic and campaign performance using analytics tools like Google Analytics.
• Analyze campaign data, produce reports, and provide actionable insights.
• Stay up-to-date with digital marketing trends and best practices.
• Collaborate with design and content teams to ensure cohesive brand messaging.
• Manage email campaigns, including list segmentation and automation.

Skills

SEO

SEM

Content marketing

Social media marketing

Email marketing

Google Analytics

Google Ads

Keyword research

Data analysis

English communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

SEMrush

Ahrefs

Job description

Solvo Global Careers is seeking a driven Digital Marketing Specialist for a fully remote position. You will build and execute online marketing strategies across SEO, SEM, social media, and email, focusing on lead generation and brand visibility.

You will analyze data with Google Analytics, optimize campaigns with Google Ads, and collaborate with content creators to deliver cohesive messaging. Excellent English communication is essential.