Remote Digital Marketing Lead: SEO, SEM & Analytics

Fedex; México; Remote; MXN 260,000 - 480,000; Full time

Job summary

Fedex is seeking a driven Digital Marketing Specialist to join our remote-first team in Mexico. This role focuses on developing and executing online strategies across SEO, SEM, social media, and email to boost brand visibility and generate qualified leads.

You will analyze campaign performance with Google Analytics, conduct keyword research, manage paid ads, create engaging content, and collaborate with design and content teams to ensure cohesive messaging.

Qualifications

• 3+ years in digital marketing roles.
• Strong understanding of digital marketing principles.
• Data-driven decision making and optimization.

Responsibilities

• Develop, implement, and manage online marketing strategies across SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize rankings and campaigns.
• Manage and optimize paid advertising (Google Ads, social ads) to maximize ROI and CPA.
• Create engaging content for blogs, social posts, and newsletters.
• Monitor website traffic and campaign performance using analytics tools (Google Analytics).
• Analyze data, generate reports, and provide actionable insights for improvement.
• Stay up-to-date with digital marketing trends and best practices.
• Collaborate with design/content teams to ensure cohesive brand messaging.
• Manage email marketing campaigns, including segmentation and automation.

Skills

Digital marketing

SEO

SEM

Analytics

Content creation

Email marketing

Lead generation

Tools

Google Ads

Google Analytics

Social media ads

Job description

Fedex is seeking a driven Digital Marketing Specialist to join our remote-first team in Mexico. This role focuses on developing and executing online strategies across SEO, SEM, social media, and email to boost brand visibility and generate qualified leads.

You will analyze campaign performance with Google Analytics, conduct keyword research, manage paid ads, create engaging content, and collaborate with design and content teams to ensure cohesive messaging.