Director, Digital Production, GOC

WPP Media; México; Hybrid; MXN 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media Limited is seeking an Addressable Strategist to map client goals into high-converting audiences and to build cross-channel, real-time messaging frameworks. You will work with creative teams to define modular assets and align DCO decision trees with campaign goals.

You will lead client strategy roadmaps, leverage AI-driven tools, and collaborate across global teams in a hybrid Mexico-based role. Fluency in Spanish and English is required.

Qualifications

• 5+ years in strategic media planning or addressable strategy.
• Expert at linking data signals to consumer behavior and business outcomes.
• Working knowledge of DCO platforms and addressable channels.

Responsibilities

• Analyze 1st, 2nd, and 3rd-party data to map client goals into addressable audiences.
• Build cross-channel addressable matrices and real-time rule sets.
• Collaborate with creative teams to define modular asset taxonomies and implement rules into DCO trees.
• Lead client strategy roadmaps and contribute to new business pitches.

Skills

Audience strategy

Addressable creative strategy

DCO platforms

Analytics & reporting

Cross-team collaboration

Leadership

Bilingual Spanish-English

Education

Bachelor's degree in Marketing / Analytics

Tools

Clinch

Innovid

Celtra

Smartly

Ad servers

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Addressable strategistwho will:

• Audience Intelligence & Mining: Analyze 1st, 2nd, and 3rd-party data to map client business goals into high-converting Addressable Growth Audiences.
• Dynamic Messaging Frameworks: Build cross-channel addressable matrices and creative rules aligned with real-time contextual triggers (Culture, Communities, Commerce).
• Cross-Team & DCO Alignment: Partner with creative teams to define modular asset taxonomies and ensure AdOps/Media Orchestrators accurately implement strategic rules into DCO decision trees.
• Creative Analytics & Optimization: Establish dynamic testing agendas, analyze creative performance beyond standard media KPIs, and drive continuous creative refreshes to combat fatigue.
• Strategic Advisory & AI Innovation: Lead client strategy roadmaps and new business pitches, leveraging WPP Open and Generative AI tools to accelerate audience insights and scaling best practices.

Skills and Experience

• Experience: 5+ years of experience in strategic media planning, addressable creative strategy, audience strategy, digital activation, or creative strategy within an agency or marketing technology environment.
• Strategic & Consumer-Centric: Expert at connecting data signals to consumer behavior, culture, and business outcomes. Deep understanding of dynamic messaging frameworks and audience segmentation models.
• Addressable & Tech Literate: Working knowledge of Dynamic Creative Optimization (DCO) platforms (e.g., Clinch, Innovid - formerly known as Flashtalking, Celtra, Smartly), ad servers, and addressable media channels.
• Analytical Mindset: Skilled at translating complex campaign data and creative performance outputs into clear, narrative-driven client recommendations.
• Collaborative Communicator: Outstanding presentation and workshop facilitation skills, capable of bridging conversations between data engineers, media planners, creative teams, and senior brand managers.
• Innovative Thinker: Passionate about emerging media technology, agentic workflows, AI content generation, and modern content ecosystems.
• Language Skills: Professional proficiency in both Spanish and English for seamless cross-border collaboration across the Mexico Hub and global accounts.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

For Mexico:

This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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