Reconciliation Specialist: Financial Transactions & Analysis

Hsbc; México; Remote; MXN 420,000 - 660,000; Full time

Job summary

HSBC Holdings plc is seeking a Content Marketing Specialist for a fully remote team in a dynamic EdTech environment. You will develop and execute a compelling content strategy across blogs, websites, social media, and email campaigns to attract and convert target audiences.

You will create high-quality written and multimedia content, collaborate with subject matter experts, manage the editorial calendar, optimize for SEO, and monitor performance to drive growth while maintaining the brand voice.

Qualifications

• 3+ years of content marketing, copywriting, or digital marketing experience.
• Strong SEO principles and content optimization skills.
• Excellent writing, editing, and proofreading in Spanish; English a plus.
• Experience with CMS and analytics tools like WordPress and Google Analytics.

Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.
• Create, edit, and publish engaging and informative content across blogs, websites, and emails.
• Conduct keyword research and optimize content for search engines (SEO).
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with subject matter experts, designers, and other marketing teammates.
• Distribute content across channels including social media and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with industry trends in content marketing and digital media.

Skills

Content marketing

Copywriting

SEO

Editing

Spanish writing

Project management

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Google Analytics

Job description

About the Role Our client, a prominent educational technology company, is seeking a creative and strategic Content Marketing Specialist to join their fully remote team. This role is vital for developing and executing a compelling content strategy that attracts, engages, and converts target audiences. You will be responsible for producing high-quality written and multimedia content across various platforms, including blogs, websites, social media, and email campaigns. This is an exceptional opportunity to leverage your content creation and marketing expertise in a fully remote capacity, contributing to the growth of an innovative EdTech firm.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.


• Create, edit, and publish engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, infographics, and video scripts.


• Conduct keyword research and optimize content for search engines (SEO).


• Manage the editorial calendar and ensure timely delivery of content.


• Collaborate with subject matter experts, designers, and other marketing team members to produce high-quality content.


• Distribute content across various channels, including social media, email newsletters, and partner platforms.


• Analyze content performance metrics and adjust strategy as needed.


• Stay current with industry trends in content marketing, SEO, and digital media.


• Ensure all content adheres to brand voice and style guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.


• 3+ years of experience in content marketing, copywriting, or digital marketing.


• Proven ability to create high-quality, engaging content for diverse audiences.


• Strong understanding of SEO principles and content optimization techniques.


• Excellent writing, editing, and proofreading skills in Spanish. Proficiency in English is a significant plus.


• Experience with content management systems (CMS) like WordPress.


• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.


• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.


• Creative mindset and a passion for storytelling.