Quantitative Marketing Analyst, Subscriptions Marketing (English, Spanish)

Google Inc.; Ciudad de México; Presencial; MXN 30,000 - 50,000; Jornada completa

Descripción de la vacante

A leading global technology company is seeking a Quantitative Marketing Analyst to drive subscription growth through data analysis and A/B testing. The ideal candidate has a strong quantitative background, preferably with 3 years of experience, and proficiency in English and Spanish. You will analyze user behavior, create reports, and collaborate with various teams to optimize marketing strategies.

Servicios

Equal opportunity employer

Diverse work culture

Formación

• 3 years of experience as an analyst in a quantitative role.
• Ability to communicate fluently in English and Spanish.
• Experience working cross-functionally with teams.

Responsabilidades

• Analyze user and subscriber behavior to drive product improvements.
• Create dashboards to track key usage metrics.
• Collaborate on A/B tests to evaluate product changes.

Conocimientos

Statistical analysis

Data visualization

SQL

Python

R

A/B testing

Educación

Bachelor's degree in a quantitative field

Master’s degree in a quantitative discipline

Herramientas

SQL

Python

R

Descripción del empleo

Quantitative Marketing Analyst, Subscriptions Marketing (English, Spanish)

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Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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Please submit your resume in English - we can only consider applications submitted in this language.

Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

• Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Economics, etc.) or equivalent practical experience.
  
• 3 years of work experience as an analyst or in an analytical role (e.g., statistical analysis, querying databases, coding in SQL, Python, R).
• Experience working cross-functionally with various stakeholders and teams.
  
• Ability to communicate in English and Spanish fluently to support local client relationship management.

Preferred qualifications:

• Master’s degree in a research or quantitative discipline.
  
• Experience with R or Python for statistical analysis and data visualization.
  
• Experience with designing and analyzing A/B tests, multivariate experiments, or other controlled studies.
  
• Experience with growth experimentation.
  
• Excellent SQL skills, ability to write complex queries, extract data from various sources, and perform in-depth analysis. Experience building data pipelines using different types of user data, including survey and open-text responses, product logs, etc.
  
• Excellent communication skills. Ability to convince business stakeholders and communicate complex analysis insights to non-technical audiences.

About the job

The Subscriptions and Customer Growth Marketing organization drives consumer apps and subscription growth. We partner with product engineering and insights to understand the user and bring helpful products to market while deepening the consumer relationship. We’re passionate about showing consumers how to get more out of their favorite Google subscriptions and consumer apps.

As a Marketing Analyst, you will play a pivotal role in understanding and optimizing the usage and subscription lifecycle for high growth potential products. In this role, you'll go beyond traditional marketing analytics. You'll be at the forefront of experimentation, constantly testing and refining strategies to optimize the entire user journey. By collaborating closely with marketing, product, and engineering teams, you'll help define key metrics, design experiments, and translate data into actionable recommendations that directly impact product development and marketing campaigns.

Responsibilities

• Conduct analysis of user and subscriber behavior, identify trends, and uncover insights that drive product improvements and marketing strategies.
• Create clear and informative reports and dashboards to track key usage metrics and communicate findings to stakeholders.
  
• Collaborate with cross-functional teams to design and implement A/B tests to evaluate the impact of product changes on business outcomes.
  
• Build models to predict user churn, identify at-risk subscribers, and forecast future user trends.
  
• Work closely with product managers, marketers, and engineers to translate data insights into actionable recommendations.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.