Qsc Specialist

Unilever PLC; Candelaria; Remote; MXN 788,000 - 1,201,000; Full time

Job summary

Unilever PLC is seeking a driven Digital Marketing Specialist for a remote-first role. You will develop and execute online marketing strategies across SEO, SEM, social media, and email, aiming to boost brand visibility and generate qualified leads.

A data-driven approach will guide optimization across channels, with collaboration across design and content teams to maintain consistent brand messaging. The position requires at least 3 years in digital marketing and a proactive mindset to stay

Qualifications

• Minimum 3 years in digital marketing roles.
• Strong understanding of digital marketing principles and strategies.
• Ability to analyze data and provide actionable insights.

Responsibilities

• Develop, implement and manage online marketing strategies across SEO, SEM, social media and email.
• Conduct keyword research and competitor analysis to improve rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social ads) for ROI and CPA targets.
• Create engaging content for blogs, social media, and newsletters.
• Monitor website traffic and campaign performance using analytics tools (Google Analytics).
• Analyze campaign data, generate reports, and provide optimization recommendations.
• Stay updated on digital marketing trends and best practices.
• Collaborate with design and content teams to ensure cohesive brand messaging.
• Segment email lists and manage automation for campaigns.

Skills

Digital marketing

SEO

SEM

Analytics

Tools

Google Ads

Google Analytics

Email platforms

SEO tools

Job description

About the RoleOur client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of