Product Lead, Lending Acquisition & Activation

Félix; Ciudad de México; On-site; MXN 2,615,000 - 3,549,000; Full time

Job summary

Félix is seeking a Product Lead for Acquisition and Activation to guide a cross-functional squad in driving user acquisition and early activation for our consumer lending products. You will own the end-to-end journey for acquiring new-to-Félix users through loan products, optimize first-loan conversion, and push progression to a second loan across all offerings.

You will establish measurement frameworks, identify high-impact opportunities, and design scalable growth loops that balance rapid

Responsibilities

• Set Growth Direction & Strategy: Define the short-, medium-, and long-term strategy, OKRs, squad priorities, and roadmap for consumer lending acquisition and activation.
• Own Acquisition & Activation Loops: Design, test, and scale growth loops that attract new users, maximize first-time borrower conversion, and drive progression to a second loan across all lending offerings.
• Lead Discovery & Experimentation: Combine rigorous user research, funnel and cohort analysis, and unit economics to prioritize opportunities, launch continuous experiments, and scale winning tactics.
• Lead the Pod: Provide clear direction, foster delivery excellence, and cultivate deep ownership and judgment across your cross-functional engineering, design, and data pod.
• Cross-Functional Alignment: Partner seamlessly with Marketing, Risk, Credit, Compliance, Operations, and Platform teams, ensuring rigorous risk controls and establishing a clean handoff to the Retention team.
• Address Funnel & Measurement Barriers: Establish robust funnel analytics to track new vs. existing user loan journeys separately, diagnosing and removing friction at every step.
• Supervise AI Integration: Leverage AI tools with high accountability to accelerate product discovery, data analysis, and prototyping while establishing necessary guardrails and quality checks.

Job description

Félix is seeking a Product Lead for Acquisition and Activation to guide a cross-functional squad in driving user acquisition and early activation for our consumer lending products. You will own the end-to-end journey for acquiring new-to-Félix users through loan products, optimize first-loan conversion, and push progression to a second loan across all offerings.

You will establish measurement frameworks, identify high-impact opportunities, and design scalable growth loops that balance rapid