Practicante De Marketing Digital - Beca, Mentoría, Híbrido

Estudio Merca | Ecommerce & Digital Marketing Agency; León; A distancia; MXN 360.000 - 540.000; Jornada completa

Descripción de la vacante

Estudio Merca | Ecommerce & Digital Marketing Agency in Mexico is seeking a Digital Marketing Specialist to develop, implement and manage online marketing strategies for FMCG brands. You will focus on data-driven campaigns across SEO, SEM, social media, email and content marketing.

You will collaborate with a distributed team, optimize campaigns, analyze performance with tools like Google Analytics, and stay ahead of digital trends to improve engagement and sales.

Responsabilidades

• Develop data-driven digital marketing strategies (SEO, SEM, social, email, content) to grow FMCG brand awareness and sales.
• Manage and optimize paid campaigns across Google Ads, Facebook, Instagram and other channels.
• Create engaging content for social media, websites and blogs with consistent brand voice.
• Monitor and report on website traffic and campaign performance to drive improvements.
• Collaborate with the marketing team to align digital efforts with the brand strategy.
• Stay current with digital marketing trends and apply new tactics.
• Manage social media calendar and community engagement.
• Conduct A/B testing to optimize landing pages, ad copy and emails.
• Use analytics tools (e.g., Google Analytics) to track performance.

Descripción del empleo

About the Role

Our client, a prominent player in the Bienes de Consumo Masivo (FMCG) sector, is seeking a highly skilled and motivated Digital Marketing Specialist to join their fully remote team. This position is ideal for a creative and data-driven individual passionate about leveraging digital channels to build brands and drive consumer engagement. You will be responsible for developing, implementing, and managing online marketing strategies to enhance our client's online presence and achieve marketing goals. Working remotely, you'll collaborate with a distributed team of marketing professionals, contributing to campaigns that reach consumers across Mexico. The role offers significant autonomy and the opportunity to shape innovative digital experiences for well-known FMCG brands. We are looking for someone who thrives in a virtual environment and can effectively manage their workload and collaborate digitally.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing, to drive brand awareness and sales for FMCG products.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
• Create engaging and relevant content for social media platforms, websites, and blogs, ensuring brand consistency and tone.
• Monitor, analyze, and report on website traffic, campaign performance, and key digital marketing metrics, providing actionable insights for improvement.
• Collaborate with the broader marketing team to ensure alignment between digital marketing efforts and overall brand strategy.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, applying them to enhance campaign effectiveness.
• Manage the social media calendar and community engagement, responding to inquiries and fostering positive interactions.
• Conduct A/B testing and other experiments to optimize landing pages, ad copy, and email campaigns.
• Utilize analytics tools (e.g., Google Analytics) to track performance and identify opportunities