PR Lead — AI Mobility & Tech Innovation (Mexico)

XPENG Jordan; México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

XPENG Mexico is seeking a PR Manager to shape the brand narrative and elevate XPENG as a leading AI mobility and technology player in the Mexican market. You will bridge traditional automotive PR with high-tech storytelling and influencer partnerships.

In this role, you will craft strategic communications, manage media relationships, and drive experiential campaigns for major launches. A hands-on leader with a commercial mindset is required to thrive in a fast-growing organization.

Formación

• 5–8+ years of leadership experience in PR, communications, or Influencer Marketing.
• Bachelor’s degree in Communications, Marketing, PR, Journalism, or Business.
• Native-level Spanish and business-level English are mandatory.

Responsabilidades

• Architect XPENG Mexico’s annual PR and communications strategy.
• Build and nurture relationships with premium media to secure top-tier coverage.
• Oversee the full press lifecycle, including press kits, events, and test drives.
• Lead the influencer strategy with a focus on credibility and measurable ROI.
• Coordinate with PR, Sales, Product, and XPENG Global HQ for a unified brand voice.

Conocimientos

Storytelling

Executive communication

Project management

Hands-on leadership

Commercial mindset

Educación

Bachelor’s degree in Communications/Marketing/PR/Journalism/Business

Descripción del empleo

XPENG Mexico is seeking a PR Manager to shape the brand narrative and elevate XPENG as a leading AI mobility and technology player in the Mexican market. You will bridge traditional automotive PR with high-tech storytelling and influencer partnerships.

In this role, you will craft strategic communications, manage media relationships, and drive experiential campaigns for major launches. A hands-on leader with a commercial mindset is required to thrive in a fast-growing organization.