Pet Care Analytics Specialist

Petco; México; Remote; MXN 240,000 - 360,000; Full time

Job summary

Petco in Mexico is seeking a driven Digital Marketing Specialist to join on a fully remote basis. You will develop and execute online marketing strategies to boost brand visibility, generate qualified leads, and support business objectives.

The role covers SEO, SEM, social media ads, and email campaigns, with a data-driven approach to optimization. You will collaborate with design and content teams, monitor performance in Google Analytics, and report insights to improve campaigns.

Qualifications

• 3+ years of digital marketing experience.
• Strong understanding of digital marketing concepts.
• Ability to analyze data and derive actionable insights.

Responsibilities

• Develop and manage online marketing strategies across SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to improve rankings.
• Manage paid campaigns (Google Ads, social ads) to maximize ROI.
• Create engaging content for blogs, social posts, and newsletters.
• Monitor analytics and report performance with actionable recommendations.
• Collaborate with design and content teams to ensure brand consistency.

Skills

Digital marketing

Analytics

SEO

SEM

Content creation

Tools

Google Analytics

Google Ads

Email marketing tools

Job description

About the RoleOur client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of