TV, Video, Audio & Display Specialist

Tinuiti; Ciudad de México; Presencial; MXN 360.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Unlimited PTO

Healthcare: Major Medical + dental and

Parental Leave: 16 weeks

Learning & Development via LinkedIn

Equity

Hybrid work environment

Descripción de la vacante

Tinuiti in Mexico City seeks a TVAD Specialist to build, launch, and optimize TV, video, audio, and display campaigns (CTV/OTT, online video, digital audio) to grow new customers and revenue while maintaining efficiency.

You will work with Client Leadership and channel teams, apply Tinuiti Way playbooks, monitor reach, frequency, and ROAS, and document learnings. This hybrid role requires two days per week in Reforma, CDMX office.

Formación

• 2–3+ years in TV/video/audio/display execution with hands-on builds and optimizations.
• GA4 and platform analytics familiarity; translate data into next steps.
• SQL familiarity is a plus.
• Basic testing literacy (A/B testing, lift concepts).
• Strong communication and collaboration; able to contribute to client updates.
• Advanced Excel/Sheets and presentation tools.
• Bachelor’s degree or equivalent experience.

Responsabilidades

• Share clear, on-time updates and prep weekly/QBR inputs.
• Apply TVAD craft: audience selection, placement quality, frequency control, creative rotations.
• Grow awareness of TVAD connections to Search, Commerce, Social.
• Check performance daily/weekly and track reach, frequency, CPx, delivery.
• Document decisions and learnings to support process improvement.

Conocimientos

TVAD execution

GA4 analytics

SQL

Advanced Excel

Communication

Educación

Bachelor’s degree or equivalent experience

Herramientas

GA4

SQL

Excel/Sheets

Descripción del empleo

Who We Are

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d Love To Hear From You If

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Who We Are

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d Love To Hear From You If

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a TV, Video, Audio & Display (TVAD) Specialist you will help build, launch, and improve TV, video, audio, and display campaigns (CTV/OTT, online video, digital audio/podcasts, programmatic display) to grow new customers and revenue while keeping efficiency on track. You’ll apply Tinuiti Way best practices, turn performance and media learnings into next actions, and try small, safe innovations before wider rollout. You’ll partner closely with Client Leadership, senior channel colleagues, and additional channel teams (Search, Social, Commerce/Retail Media) in your Pod, communicate clearly, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression.

Key responsibilities

Client‑Centric

• Share clear, on‑time updates and help prepare weekly/Monthly/QBR inputs; explain what happened and what we’ll do next in simple, business‑friendly language.
• Make approved changes (for example: promo dates, budgets, pacing, basic frequency caps) and ask your manager or lead when trade‑offs or bigger plan changes are needed.
  

The Tinuiti Way

• Apply solid but developing TVAD craft: build hands‑on skill in audience selection, placement/inventory quality, frequency control, creative rotations and formats. Ask for feedback, apply it, and show clear improvement in your day‑to‑day work.
• Grow awareness of how TVAD connects to Search, Commerce, Social, and Creative.
• Apply the Tinuiti Way playbooks and best practices: follow the standard SOPs, checklists, and templates for TVAD setup, QA, delivery checks, and weekly readouts to meet our quality bars (frequency, viewability/IVT, brand safety).
• Escalate deviations promptly, capture outcomes in the standard readout format, and share feedback through existing channels.
  

Product‑Led

• Check performance daily/weekly and track what you monitor (reach, frequency, cost‑per‑result, delivery) through reporting platform.
  

Data & Measurement‑Driven

• Try small, safe improvements (for example: a modest audience tweak or a creative rotation) and watch results before suggesting a wider rollout. Document what you did and what you learned to support process improvement.
• Build accurate recurring reports. When asked, run a basic side‑by‑side test with a clear success rule and a simple readout date.
• Help keep delivery healthy (budgets on track, campaigns delivering as planned) and let your lead or manager know quickly if something looks off.
  

Owner Mindset

• Keep a clear to‑do list, meet deadlines, and confirm when work is done.
• Reduce avoidable rework and non‑converting spend (for example: rotating tired ads, avoiding audience overlap, fixing simple tracking issues). Close the loop by noting the fix and the outcome.
  

Ways of working and values

• Greatness attracts Greatness: Seek feedback, hone craft, and embrace new tools and AI.
• Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
• Culture of ownership: Move fast, cut waste, and own results end‑to‑end.
  

Professional & Technical Qualifications

• 2–3+ years in TV/video/audio/display execution (or 1–3 in finance/consulting/analytics with strong data skills) with hands‑on builds, launches, pacing, and optimizations.
• Comfortable with GA4 and platform analytics and can turn data into clear next steps. SQL familiarity is a plus.
• Basic testing literacy (A/B, simple lift concepts, statistical significance awareness).
• Strong communication and collaboration; confident contributing to client updates with support.
• Advanced Excel/Sheets and presentation tools
• Bachelor’s degree or equivalent experience.
  

KPIs

• Growth support: Contribute to qualified reach/new‑household acquisition and revenue/LTV from TVAD.
• Quality: Reduce unmanaged frequency and overlap.
• Innovation: Deliver small, safe innovations (audience/data, inventory quality, format/creative, frequency/quality) and record decisions and learnings.
• Product/AI adoption: Pilot and adopt optimization features and Bliss Point‑guided adjustments with proven incremental impact.
• Efficiency (guardrail): Maintain or improve CPx/CAC/ROAS while growing profitable volume.
  

We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX, two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in-office commitment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)

Perks and Wellness: Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources