Paid Social Growth & Optimization Lead

Tinuiti (Mexico); Ciudad de México; Hybrid; MXN 360,000 - 480,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare

Retirement plan match

Parental Leave

Learning & Development

Job summary

Tinuiti (Mexico) is seeking a Paid Social Specialist to build, launch, and optimize campaigns across Meta, TikTok, Pinterest, and more. You will partner with Creative, Analytics, and Bliss Point teams to drive growth and efficiency, document learnings, and scale proven strategies.

Ideal candidates have 2+ years in Paid Social, strong Meta Ads skills, and a comfort level with GA4 analytics. This is a hybrid role based in Reforma, CDMX, with two in‑office days per week.

Qualifications

• 2+ years in Paid Social execution with hands-on builds, launches, pacing, and optimizations.
• Strong familiarity with Meta Ads buying.
• Preferred: experience on TikTok, Pinterest Performance+, Snapchat, Reddit and/or LinkedIn.
• Comfortable with GA4 and platform analytics; can turn data into clear next steps.
• Strong communication and collaboration; confident handling client updates with support.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Client‑Centric: Support client updates and weekly reporting with accurate inputs; explain results and next steps.
• Execute approved changes within guardrails; elevate when trade-offs are needed.
• Operate Paid Social across Meta, TikTok, etc., following playbooks and SOPs.
• Apply Paid Social craft to improve audience signal quality and cross‑channel impact.
• Follow standard readouts, QA, and campaign delivery checks; ensure policy and brand safety compliance.
• Maintain data quality and coordinate with Analytics to resolve anomalies.

Skills

Paid Social execution

Meta Ads

TikTok Ads

Pinterest Performance+

Snapchat

Reddit

LinkedIn

GA4

Excel/Sheets

Communication & collaboration

Education

Bachelor’s degree or equivalent experience

Tools

Meta Ads Manager

TikTok Ads Manager

Pinterest Performance+

GA4

Job description

Tinuiti (Mexico) is seeking a Paid Social Specialist to build, launch, and optimize campaigns across Meta, TikTok, Pinterest, and more. You will partner with Creative, Analytics, and Bliss Point teams to drive growth and efficiency, document learnings, and scale proven strategies.

Ideal candidates have 2+ years in Paid Social, strong Meta Ads skills, and a comfort level with GA4 analytics. This is a hybrid role based in Reforma, CDMX, with two in‑office days per week.