Senior Paid Search Strategist for Growth & Efficiency

Tinuiti UK; Ciudad de México; Hybride; MXN 600 000 - 900 000; Plein temps

Résumé du poste

Tinuiti in Mexico City is seeking a Paid Search Senior Specialist to plan, build, and optimize Paid Search and Shopping programs that drive efficient client growth. You will execute high-quality campaign management, translate performance data into clear actions, and apply Bliss Point insights to reduce waste and improve outcomes.

You will set and deliver Rocks with directional KPIs, collaborate with Analytics, Creative, Product/Bliss Point, and Client Leadership, and mentor junior teammates.

Qualifications

• 4–5 years executing Paid Search/Shopping with end-to-end ownership.
• Proficient with Google Ads, Microsoft Ads, Merchant Center, SA360 or Skai.
• Strong analytics, Excel/Sheets, and ability to tell performance narratives.

Responsabilités

• Support building and executing Paid Search/Shopping campaigns aligned to client objectives, audience, inventory, and ecommerce or lead gen realities; surface trade-offs and options.
• Communicate performance and recommendations clearly to internal partners and clients; contribute to QBRs with actionable next steps.
• Use platform capabilities (Google/Microsoft Ads, SA360/Skai) and responsible automation to improve efficiency and outcomes.
• Maintain data integrity and partner with Analytics to validate reads and address anomalies.
• Mentor junior teammates and document playbooks and how-to guides for repeatability.

Connaissances

Paid search

Campaign management

Data analysis

A/B testing

Client communication

Outils

Google Ads

Microsoft Ads

Merchant Center

SA360

Skai

Description du poste

Tinuiti in Mexico City is seeking a Paid Search Senior Specialist to plan, build, and optimize Paid Search and Shopping programs that drive efficient client growth. You will execute high-quality campaign management, translate performance data into clear actions, and apply Bliss Point insights to reduce waste and improve outcomes.

You will set and deliver Rocks with directional KPIs, collaborate with Analytics, Creative, Product/Bliss Point, and Client Leadership, and mentor junior teammates.