Paid Search Operations & Automation Specialist

HP Inc.; Tlaquepaque; On-site; MXN 420,000 - 650,000; Full time

Job summary

HP Inc. is seeking a Search Marketing Operations Specialist to support operational, financial, and campaign management for Paid Search programs. You will build and automate budget tracking tools, manage spend, and ensure timely invoicing and reporting.

Collaboration across Marketing, Finance, and Alliance partners is essential. The role emphasizes data-driven optimization, complex process automation, and the ability to scale processes while maintaining accuracy and deadlines.

Qualifications

• Advanced Excel skills with complex formulas and interconnected workbooks.
• Strong analytical and quantitative problem-solving abilities to translate requirements into scalable solutions.
• Highly independent and self-directed with ownership of recurring processes.
• Exceptional organizational skills and meticulous attention to detail to manage multiple workstreams.
• Strong troubleshooting skills and a mindset of continuous improvement.
• Clear communication across Marketing, Finance, and partner teams.

Responsibilities

• Create and maintain Excel/Python tools to plan, track, and manage Paid Search budgets and performance.
• Develop automations to adjust spend targets based on actual results.
• Coordinate with partners and internal teams to gather documentation and ensure compliance.
• Submit monthly invoices and reconcile spend against budgets.
• Support Paid Search and broader digital marketing responsibilities as needed.

Skills

Advanced Excel

Data analysis

Independence & ownership

Attention to detail

Troubleshooting

Cross-functional communication

Tools

Python

Power Query

VBA

Power Automate

Google Ads

Microsoft Ads

SA360

Job description

HP Inc. is seeking a Search Marketing Operations Specialist to support operational, financial, and campaign management for Paid Search programs. You will build and automate budget tracking tools, manage spend, and ensure timely invoicing and reporting.

Collaboration across Marketing, Finance, and Alliance partners is essential. The role emphasizes data-driven optimization, complex process automation, and the ability to scale processes while maintaining accuracy and deadlines.