Paid Search Operations & Automation Lead

HP; Las Fuentes; On-site; MXN 350,000 - 550,000; Full time

Job summary

HP US Store Paid Search is seeking a Marketing Operations Specialist who is highly analytical and detail-oriented to support budget, invoicing and campaign management across Paid Search programs. The role blends marketing, data, automation and financial operations, requiring strong Excel, data handling and tooling skills to build scalable reporting and automation.

You will partner with Marketing, Finance and Alliance stakeholders to manage spending, accruals and execution proof while delivering

Qualifications

• Advanced Excel skills with complex formulas and data manipulation.
• Strong analytical and quantitative problem-solving abilities.
• Highly independent and self-directed with ownership of recurring processes.
• Excellent organization and attention to detail across multiple workstreams.
• Strong troubleshooting and a continuous-improvement mindset.
• Clear communication across Marketing, Finance and partner teams.
• Experience with automation and data tools such as Python, Power Query, VBA or Power Automate.
• Familiarity with marketing platforms (Google Ads, Microsoft Ads, SA360).
• Experience with marketing budget management and partner funds or similar compliance processes.

Responsibilities

• Budget planning, tracking and automation using Excel and Python-based tools.
• Develop automations to adjust spend targets based on results.
• Troubleshoot tools as business requirements evolve and identify automation opportunities.
• Manage Alliance Partner Funding activities including funding tracking and accruals.
• Submit monthly advertising invoices and reconcile spend against budgets.
• Support Paid Search and broader digital marketing responsibilities as needed.

Skills

Advanced Excel

Python

Power Query

VBA

Power Automate

Data analysis

Budget management

Automation

Tools

Microsoft Ads

Google Ads

SA360

Job description

HP US Store Paid Search is seeking a Marketing Operations Specialist who is highly analytical and detail-oriented to support budget, invoicing and campaign management across Paid Search programs. The role blends marketing, data, automation and financial operations, requiring strong Excel, data handling and tooling skills to build scalable reporting and automation.

You will partner with Marketing, Finance and Alliance stakeholders to manage spending, accruals and execution proof while delivering