Paid Search Operations & Automation Specialist

HP; Tlaquepaque; On-site; MXN 450,000 - 650,000; Full time

Job summary

HP is seeking a Search Marketing Operations Specialist to support operational, financial and campaign management needs of Paid Search programs. The role emphasizes technical curiosity, independence and meticulous attention to detail, with opportunities to automate processes and own critical workflows.

Based in Mexico and reporting into Marketing Operations, the position focuses on budget planning, tracking and compliance with partner funds, while expanding into broader paid search and digital

Qualifications

• Advanced Excel skills with complex formulas and interconnected workbooks.
• Strong analytical and quantitative problem-solving abilities.
• Highly independent and self-directed with ownership of recurring processes.

Responsibilities

• Create and maintain advanced Excel and Python-based tools to plan, track and manage Paid Search budgets and performance.
• Develop automations to adjust spend targets and improve workflows.
• Troubleshoot tools as requirements evolve and identify automation opportunities.
• Own alliance partner-funded activities: funding, spend tracking, approvals, accruals, reporting, and execution compliance.
• Submit monthly invoices and reconcile spending against budgets and records.
• Support Paid Search and digital marketing, including campaign management training and backup for channel management.

Skills

Advanced Excel

Analytical skills

Independent

Attention to detail

Troubleshooting

Communication

Tools

Python

Power Query

VBA

Power Automate

Job description

HP is seeking a Search Marketing Operations Specialist to support operational, financial and campaign management needs of Paid Search programs. The role emphasizes technical curiosity, independence and meticulous attention to detail, with opportunities to automate processes and own critical workflows.

Based in Mexico and reporting into Marketing Operations, the position focuses on budget planning, tracking and compliance with partner funds, while expanding into broader paid search and digital