Onsite Search Optimization Analyst II

ADI Global Distribution

Santiago de Querétaro

Hybrid

MXN 300,000 - 510,000

Full time

14 days+

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Job summary

ADI Global Distribution is seeking a Search Analyst to optimize onsite search across adiglobaldistribution.us, adiglobaldistribution.ca, snapav.com, and related properties. You will analyze customer search behavior, tune relevance, and implement merchandising rules to enhance discoverability and conversion.

The role requires 2+ years in search/analytics, strong Excel and SQL skills, and professional English proficiency.

Qualifications

2+ years of experience in search optimization, eCommerce, digital merchandising, website search, analytics, or a related field.
Strong analytical and problem‑solving skills, with the ability to identify trends, diagnose issues, and translate data into actionable business recommendations.
Advanced Excel skills, including PivotTables, XLOOKUP/INDEX‑MATCH, conditional formulas, text manipulation, and analysis of large datasets.
Experience working with analytics tools, performance reporting, and large datasets to measure and optimize customer search and discovery experiences.
Full professional English proficiency, with strong written and verbal communication skills and the ability to collaborate effectively across Merchandising, Product, Analytics, and Technology teams.

Responsibilities

Manage and optimize onsite search experiences across digital properties.
Configure and maintain search rules, including ranking, boosting, burying, synonyms, redirects, and merchandising strategies.
Monitor and improve search relevance, product discoverability, and customer search experiences.
Analyze customer search behavior, intent, and discovery metrics to identify trends, performance gaps, and optimization opportunities.
Develop actionable recommendations to improve conversion, engagement, and search performance.
Monitor, analyze, and report on key search KPIs, including revenue, CTR, CVR, Average Click Rank, and zero-result searches.
Measure the impact of search enhancements, merchandising initiatives, and platform changes.
Audit and validate product catalog data, including attributes, taxonomy, item status, and related information that influences search performance.
Identify, investigate, and support resolution of data quality, configuration, and search-related issues affecting product discoverability.
Conduct testing and quality assurance activities for search enhancements, releases, configuration updates, and platform changes.
Review and validate search results following catalog, content, or platform updates.
Partner with Product, Merchandising, PIM, Analytics, Category Management, and Technology teams to align search experiences with business priorities and improve overall search performance.