Monterrey Strategy Lead: Restaurant Campaigns & Growth

DiDi Global; Monterrey; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

DiDi Global in Monterrey is seeking a Senior Business Partner to own the restaurant strategy for DiDi Food. You will lead a cross-functional team and partner with restaurants to shape campaigns that drive engagement.

The role requires data-driven decision making, excellent communication, and fluency in English and Spanish. You will collaborate with commercial, operations, and product teams to deliver impactful programs.

Formación

• 6+ years experience in strategy and planning or business analytics.
• 3+ years experience as a people manager.
• Proven experience in campaign management, preferably in a B2B2C or food service/tech environment.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and negotiation skills, especially in commercial contexts.
• Ability to think strategically while executing with attention to detail.
• Comfortable working cross-functionally and in a fast-paced, collaborative environment.
• Fluent in English and Spanish.

Responsabilidades

• Leading a team responsible for creating and executing the restaurant strategy for Monterrey, while having strong decision making in user strategies.
• Implementing the full life cycle of restaurant campaigns, ensuring they integrate both digital and offline components.
• Working closely with restaurant partners to define attractive promotions, considering their needs and business goals.
• Collaborating with the commercial/sales team to craft compelling value propositions and pitches that drive restaurant engagement.
• Developing 360° campaign strategies, ensuring all touchpoints and channels are aligned to maximize effectiveness.
• Partnering with operations and product teams to ensure feasibility and seamless execution of campaigns.
• Monitoring campaign performance and make data-driven adjustments to optimize results.

Conocimientos

Strategy leadership

People management

Campaign management

Project management

Communication skills

Strategic thinking

Bilingual EN/ES

Descripción del empleo

DiDi Global in Monterrey is seeking a Senior Business Partner to own the restaurant strategy for DiDi Food. You will lead a cross-functional team and partner with restaurants to shape campaigns that drive engagement.

The role requires data-driven decision making, excellent communication, and fluency in English and Spanish. You will collaborate with commercial, operations, and product teams to deliver impactful programs.